Home > Article > Technology peripherals > Dai Wei started his own business again, and the founder of ofo went to the United States to launch a new coffee brand. Only 7% of netizens supported it.
According to news on May 18, the deposit issue of ofo has not yet been resolved, and ofo founder Dai Wei has started his new entrepreneurial project. This time, he set his sights on the American market and founded a company called about A coffee brand from Time Coffee. Although Dai Wei has attracted support from some domestic investment institutions, netizens are not optimistic about his re-entrepreneurship project, with only 7% expressing support.
According to ITBEAR Technology Information, about Time Coffee used Luckin Coffee as a template to promote a new retail model of online ordering and offline pickup in the US market, and adopted similar promotional activities. Daiwei's goal is to attract consumers by providing better-tasting coffee than Starbucks at a cheaper price than Starbucks. For this project, about Time Coffee has successfully raised more than US$10 million in funding, with a valuation reaching US$40 million, including support from investment institutions such as IDG Capital, Zhen Fund and Weilie Capital.
Dai Wei has made more than one entrepreneurial attempt. After ofo, he created a mobile power rental startup and opened a coffee chain in New York. This time, his entrepreneurial idea is to copy the successful model of the Chinese market to the American market. Although China's shared power bank companies have achieved certain success, and some companies have successfully gone public, it is not easy to succeed in the highly competitive U.S. coffee market. However, the coffee market is a booming industry with considerable business opportunities. If Dai Wei can successfully operate his own coffee shop brand in the United States, it may become an example for other Chinese entrepreneurs to enter the global market.
At the same time, in China’s coffee market, more and more consumers are pursuing personalized and high-quality coffee experience, which provides an opportunity for Dai Wei to return to the country to start a business. China's coffee market still has broad development prospects and there is still a lot of room for development. However, only 7% of netizens expressed support for Dai Wei's entrepreneurial project, while others had a negative attitude towards it and believed that the project lacked innovation. In addition, many netizens asked ofo to return their deposits first, indicating their dissatisfaction and concern about the deposit issue of ofo.
In addition to the deposit issue, Dai Wei is also facing debt collection of more than 500 million yuan from Tmall. According to ITBEAR Technology Information, Tmall sent a court summons to ofo affiliated companies Shanghai Ofo Hesheng Network Technology Co., Ltd., Cube Smart (Beijing) Data Services Co., Ltd. and Dai Wei himself. It will be held in Zhejiang Province on June 21 this year. The Hangzhou Intermediate People's Court held a hearing on a loan contract dispute. This means that David's troubles are far from over.
In general, although Dai Wei has begun to launch new entrepreneurial projects in the US market, ofo's deposit problem has not yet been resolved, and Dai Wei has received negative reviews from netizens. Despite the challenges, Dai hopes to copy Luckin Coffee's model to succeed in the United States. In addition, he will also be tried by the court in June this year and face Tmall’s debt recovery case of more than 500 million yuan.
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