PepsiCo partners with Apple to offer consumers free access to Apple Music

On May 18, PepsiCo and Apple announced a partnership to provide exciting benefits to Pepsi consumers this summer. It is understood that PepsiCo has launched a new product called “Press Play on Summer Campaign" aims to provide consumers with free access to Apple Music through cooperation with Apple.

PepsiCo will give away a large number of Apple Music The number of Pepsi-Cola, Pepsi Sugar-Free and other drinks with Music QR code is expected to reach 400 million bottles of 20 ounces (approximately 591 ml). These QR codes are available starting today, and new users will receive three months of free Apple Music membership and the chance to attend Apple Music live events and win prizes like Beats headphones.

According to ITBEAR Technology Information, Pepsi-Cola plans to conduct an advertising campaign throughout the summer, starting with the launch of an advertisement featuring Puerto Rican rapper Bad Bunny. as Apple Music The 2022 Artist of the Year, Bad Bunny’s album “Un Verano Sin Ti” was the most played album on Apple Music last year.

In order to reach a wide audience, free Apple Music QR code advertisements will be displayed on TV, social networks, and in various places such as gas stations and convenience stores.

It is worth mentioning that Pepsi-Cola and Apple began cooperating as early as 2003, when Pepsi-Cola Store provides download services for 100 million songs. Now, the two companies have joined forces again to bring more music experiences and benefits to consumers.

Through this cooperation, Pepsi-Cola will use Apple’s Music platform provides consumers with richer entertainment choices and also brings opportunities for Apple to further expand the user base of its music streaming service. This collaboration is bound to set off a wave of music and drink resonance in the summer craze, bringing consumers a pleasant summer experience.

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