OLED smartphone shipments are expected to surge by 43% in the first half of 2024, with revenue growing steadily by 7%

According to news on July 18, according to the "Advanced Smartphone Display Shipment and Technology Report" released by DSCC, in the first quarter of 2024, OLED smartphone shipments and revenue will be higher than those in the same period in 2023. achieved significant growth of 50% and 3%. This data not only reveals the market's enthusiastic pursuit of OLED technology, but also indicates the huge development potential of this technology in the future.

1. OLED smartphone shipments and revenue are expected to grow

<code>- 2024年上半年出货量同比增长43%，营收同比增长7%
- 2024年全年出货量同比增长21%，营收同比增长3%
</code>

2. OLED technology type shipment growth

   • Flexible OLED increased by 13% year-on-year
   • Foldable OLED increased by 26% year-on-year
   • Rigid OLED grew 46% year-on-year

3. OLED smartphone shipment growth factors

   • Stable economic environment
   • Promoted by artificial intelligence technology
   • Tech giants launch new models

4. Apple’s market share drops

   • Shipment share drops to 29% in 2024
   • Smartphone device revenue share drops to 50%

5. Other brands’ market share increases

   • Honor, Huawei, OPPO , Samsung, vivo, Xiaomi, etc.

6. Samsung’s market position improved

   • shipments increased by 49% year-on-year -->

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