SAIC-GM-Wuling Zhou Lin: China's automobile design is ushering in a 'turkey scientist'-style change

According to news on April 26, Zhou Lu, deputy general manager of SAIC-GM-Wuling Brand Division, recently expressed his views on the topic of Chinese automobile design. He bluntly pointed out in a discussion that the situation of hiring foreign veteran designers to build Chinese cars is in some ways similar to the phenomenon of "turkey scientists".

Zhou Ling said on social media that he was deeply shocked after seeing some new car designs. He believes that more and more young Chinese designers and product managers are adopting the thinking of 3C digital products to create automotive products, abandoning the constraints of traditionalism such as regulations and engineering. He gave an example: "Wouldn't it be better to seal the hood of an electric car? Why open it?" This way of thinking is almost unimaginable among traditional car designers.

According to the editor’s understanding, Zhou Titanium further pointed out that the automotive industry is currently undergoing a design revolution. Chinese designers and product managers are breaking the rules in an unprecedented way and creating products that truly meet human needs from the perspectives of creativity, aesthetics, practicality and cost-effectiveness. He believes that this user-centered design concept is the key to the rise of China's automobile industry.

At the same time, Zhou Ling also expressed his cautious attitude towards established foreign designers. He believes that, to some extent, continuing to rely on these designers to build China's next generation of cars may lead to the dilemma of "turkey scientists". He emphasized that China's automobile industry needs more independent innovation instead of blindly following foreign design trends.

As China’s automobile market continues to develop and mature, only a few creative products may be needed in the future to meet the original automobile needs of most consumers. This trend will prompt profound changes in the automotive industry. Traditional display platforms such as auto shows may gradually disappear and their importance will gradually decrease.

Zhou Ling’s views reveal the changes and innovations in design concepts in the Chinese automobile industry. With the rise of domestic designers and product managers, the Chinese automobile market is ushering in a new era full of vitality and opportunities.

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