Post-95s generation has become the new main force in the car rental market, accounting for over 40% of Spring Festival bookings

News on February 6, as the Spring Festival holiday approaches, renting a car and driving yourself has become a popular choice for returning home, triggering a boom in the car rental market. Many people, like Mr. Ding in Shanghai, find that renting a car is more convenient than public transportation, especially for family travel and visiting relatives and friends.

Mr. Ding said in an interview: "Train tickets are hard to get, so I rented a 7-seater car. This way, a large family can travel together, which is very convenient." His experience is not an isolated case. . According to our understanding, bookings at major car rental stores in Shanghai are very hot, and some popular models are even "hard to find". Renting a car has become an alternative to dealing with the difficulty of obtaining train tickets, allowing people to travel conveniently.

It is understood that during the Spring Festival, the number of car rental orders for family travel increased significantly. Data shows that the number of car rental orders during this year’s Spring Festival has more than doubled compared with the same period last year. In particular, the number of reservations for new energy vehicles has increased fivefold year-on-year, showing the market's increasing preference for environmentally friendly travel methods. In addition, young people born after 1995 have become a new force in the car rental market. Their orders account for more than 40%, a year-on-year increase of 80%. In Shanghai alone, car rental bookings increased by nearly 300%. These data show that the car rental market experienced huge growth during the Spring Festival.

This year’s Spring Festival holiday lasts from February 10th (the first day of the first lunar month) to February 17th (the eighth day of the first lunar month), a total of 8 days. During this period, small buses with 7 seats or less will enjoy the free passage policy from 0:00 on February 9 to 24:00 on February 17, a total of 9 days. According to the Ministry of Transport's "National Highway Network Operation Research and Analysis Report during the Spring Festival in 2024", it is predicted that during the Spring Festival this year, the average traffic volume of the national highway network will exceed the historical level for the same period, showing the characteristics of "low at first and high at the end". On New Year’s Eve and the first day of the Lunar New Year, the road network traffic will reach the holiday low, and from the second day of the Lunar New Year, the traffic will gradually pick up until the return peak occurs on the eighth day of the Lunar New Year, reaching the highest point during the Spring Festival.

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