Why do high-end users choose to buy Huawei Mate X5? The secret of this

Last September, Huawei’s new generation of folding flagship HUAWEI Mate Becoming the industry benchmark for foldable screen mobile phones.

National Gift Certification, large folding category accounts for half of sales: Huawei Mate X5 adds high-end attributes

Huawei Mate The Hongqi 17-A air defense missile model became the national gift of the third "Belt and Road" Summit Forum. Some netizens believe that these three items represent technology, culture and military respectively, and also symbolize the Chinese people’s good wishes for development, friendship and peace.

The Huawei brand has always been highly recognized and loyal by users, and Huawei Mate X5 is a folding screen that has received national gift certification. Mobile phones have naturally become a new choice for high-end users to change their phones. According to data from third-party organizations, in the fourth quarter of 2023, Huawei occupied 51.23% of the market share in the folding screen mobile phone field, and in the large folding category, Huawei Mate X5 occupied 52.37% of the market share. In addition, in the domestic ultra-high-end mobile phone market worth more than 10,000 yuan, Huawei Mate X5 has also successfully gained nearly 30% of the market share. This series of data further proves the status and influence of the Huawei brand in the minds of users.

Among the folding screen mobile phones sold in China in the fourth quarter, one out of every two was a Huawei product. In the ultra-high-end mobile phone market worth more than 10,000 yuan, 3 out of 10 units are Huawei Mate X5. In addition, many celebrities have also posted photos of themselves using Huawei Mate X5. All this is enough to prove that Huawei Mate X5 has become the first choice for high-end users and can be called the best-selling folding screen mobile phone of the year.

What really attracts high-end users is the industry-leading high-end experience

What do high-end users value more when buying a mobile phone? It is not a boring "configuration and stacking", nor is it a "face-saving project" that lacks practicality. More importantly, they pursue high-end texture design to highlight their own taste and value; they pursue innovative technologies at the forefront of the industry and strive to The leading experience of "I have what no one has".

#First of all, in terms of product design, Huawei Mate X5 adopts a four-curve folding body design, showing true sculptured beauty; Phantom Purple, Green Mountain There are five colors of Dai, Feather Gold, Feather Black, and Feather White, drawing inspiration from nature, especially the Phantom Purple color. This trendy, mysterious, noble and romantic color symbolizes the ultimate spirit of exploration. The "door" lens module presents a sense of "square and round, inclusive", restrained and profound, and uniquely recognizable.

High-end users often attach great importance to mobile office needs anytime and anywhere. Huawei Mate X5 is a small tablet when unfolded. With its innovative body structure, Huawei Mate Tablet experience. The blessing of Huawei's immersive display technology also allows users to smoothly transition when switching between internal and external screens without any discomfort.

In addition to strong needs such as appearance design and mobile office, high-end users also need to be online at all times. To this end, Huawei Mate X5 brings Lingxi communication technology and two-way Beidou satellite messages to users. The first is the Lingxi communication technology solution, which fully taps the potential capabilities of communication signals through Lingxi antennas, Lingxi AI algorithms and Lingxi networks, and through optimization of device performance and layout, comprehensively improves communication capabilities, ensuring users have a high-quality communication experience at all times. Among them, the Lingxi AI algorithm can optimize cellular networks according to different scenarios, and can more intelligently select high-quality networks in weak signal and congested areas. With Lingxi Communications, Huawei Mate X5 users can achieve a more stable network connection and ensure a smooth network experience even in weak signal scenarios such as speeding high-speed trains and underground garages.

The two-way Beidou satellite messaging function can still maintain contact with the outside world when the network signal is lost to avoid losing contact. High-end users often like some outdoor extreme sports, such as sailing on the open sea, outdoor exploration, self-driving trips, etc. In these scenarios, it is common to have no ground network signal. With the help of Huawei Mate X5, two-way communication between the sender and the receiver can be achieved, providing an extra layer of security.

For a high-end product, in order to gain widespread recognition from high-end users, the details of the experience cannot be neglected. For example, Huawei Mate Impact; the inner screen also introduces impact-resistant non-Newtonian fluid materials, and the design of the impact-resistant flexible inner screen is "strong when strong and soft when soft"; it also supports IPX8 water resistance and wet hand touch... Put Huawei Mate The situation is all under control.

The market’s answer, behind “high-end hot products” are “innovative hot products”

Why can Huawei Mate X5 become the “new favorite” of high-end users? Folding screen mobile phones are no longer a new concept. With so many folding screen products on the market, why does each of Huawei's folding screen flagships stand out and become the benchmark in the high-end market?

After writing so much, the answer is already obvious. The high-end magic of Huawei Mate X5 comes from solid technological innovation and real product experience.

As the benchmark for folding screen mobile phones, Huawei Mate X5 brings the best solutions to the needs and pain points of high-end users. High-end design, high-end folding screen experience that no one has, and behind the "high-end hot products" are "innovative hot products", which are user-centered, technological innovations that break through from the bottom, and use strong product strength to fully satisfy the high-end The ultimate needs of users have finally won the recognition of the high-end market.

So, from the user’s perspective, choosing Huawei Mate X5 is actually a recognition of continuous breakthroughs in one’s own strength, and it is also a symbol of one’s high-end status. The Spring Festival is approaching, and if you also want to buy a good-looking and powerful mobile phone product as a New Year gift, obviously, Huawei Mate X5 is definitely a high-quality choice.

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