In September last year, Huawei brought a new generation of high-end folding screen flagship - HUAWEI Mate X5. This product has become a "phenomenon" in the folding screen market since its release. Products. Since its release, it has made waves in the ultra-high-end mobile phone market, opening up a new perspective for users from multiple perspectives such as technological innovation and user experience.
##So what is the sales record of Huawei Mate X5 since it went on sale in September 2023?
According to data from a data consulting company, by the fourth quarter of 2023, Huawei’s folding screen mobile phone sales will account for more than 50% of the folding screen market. In addition, in the domestic ultra-high-end mobile phone market worth more than 10,000 yuan, Huawei Mate X5's market share will reach nearly 30%, consolidating its leading position in the domestic ultra-high-end market.
According to data from a third-party research agency, in the fourth quarter of 2023, Huawei once again became the leader in the domestic folding screen market with a share of 51.23%. Top sales. In the large folding screen category, Huawei Mate X5 occupied the position of the year's hottest folding screen with 52.37% of sales.
Similarly, among the folding screen mobile phones sold domestically in the fourth quarter, one out of every two was made by Huawei. Among ultra-high-end mobile phones priced at more than 10,000 yuan, three out of every ten are Huawei Mate X5.
Such a powerful and terrifying high-end machine dominance, so thatHuawei Mate X5 is still hard to find even after it goes on sale.
Of course, this result is both reasonable and expected.
Unexpectedly, because Huawei’s folding screen has always led the domestic folding screen market since it launched its first folding screen mobile phone in 2019, and has ranked first in the domestic folding screen market for four consecutive years. In the first half of 2023, Huawei's folding screen achieved an outstanding performance of 50% in the ultra-high-end mobile phone market with a price of more than 10,000 yuan. According to data just released by relevant agencies, Huawei has become the third largest high-end mobile phone brand in the world, and its high-end mobile phone market share continues to rebound.
In the minds of more and more consumers, Huawei mobile phones are well-deserved high-end representatives. There are only Huawei and "others" in the domestic folding screen market. It is "natural" to choose Huawei Mate X5 for the folding screen. "It's a matter of time.
It makes sense, because even if we don’t consider the “technological first mover” advantage of Huawei’s folding screen, or even Huawei’s own brand support, the product performance of Huawei Mate X5 alone is It’s enough to achieve today’s impressive results.
For example, in terms of super reliability, the Huawei Mate Improved by 300%, and the drop resistance of the whole machine increased by 100%. Not only that, the internal screen of Huawei Mate It has the impact resistance effect of "strengthening when strong and soft when soft".
As a folding screen product, Huawei Mate X5 also supports the rare IPX8 water resistance, and the success rate of wet hand touch is also It has been greatly improved, bringing the industry's strongest folding and water-resistant experience; another example is Huawei's ambient display technology, which allows the internal and external screens of Huawei Mate .
In terms of experience, Huawei Mate X5 brings powerful Lingxi communication functions and two-way Beidou satellite messages.
Take the two-way Beidou satellite message as an example. Whether it is mountaineering, outdoor camping, offshore fishing or long-distance self-driving, with Huawei Mate With Beidou satellite messages, you can send and receive messages from the other party, select multiple pieces of location information to generate trajectory maps, etc., and any brand of mobile phone can receive and reply.
##In terms of basic communication experience, Huawei Mate X5 also supports Lingxi communication, fully exploring communication through Lingxi antenna, Lingxi AI algorithm and Lingxi network The potential capability of the signal, and through the optimization of device performance and layout, the communication capability is comprehensively improved, ensuring that users have a high-quality communication experience at all times. For example, in weak signal scenarios such as high-speed trains, subways, elevator garages, etc., the super strong Link antenna can allow you to achieve a more stable network connection and uniquely strong communication capabilities.
In terms of product design, the weight of Huawei Mate X5 is almost the same as an ordinary straight-screen flagship phone, with a four-fold folding body Designed to feel more comfortable in the hand, it uses innovative double-rotating waterdrop hinges, ultra-thin Type-C devices, and ultra-light concave body structure, making it more reliable and thinner. Carrying Huawei Mate X5 is equivalent to carrying a straight-screen mobile phone , but also has an additional tablet experience; there are five colors: Phantom Purple, Green Mountain Dai, Feather Gold, Feather Black, and Feather White, which draw inspiration from nature and are also a spiritual continuation of the ID design of the Huawei Mate series. Especially the phantom purple color, this trendy, mysterious, noble and romantic color symbolizes the ultimate spirit of exploration and can also be the finishing touch of any look; paired with the "Universal Star Gate" lens module, it presents a "square and round circle" ", inclusive" feeling, uniquely identifiable.
##In terms of imaging, Huawei Mate Pixel super-sensing main camera, 13-megapixel ultra-wide-angle camera, and 12-megapixel periscope telephoto lens with 5x optical zoom capability; it has a clear zoom ratio, supports 50x digital zoom, and supports macro photography, etc.; Thanks to the hover mode, Huawei Mate Self-contained stand.
##In terms of interaction, Huawei Mate X5 has upgraded the adaptive UI engine, 3D dynamic weather screen off display, up and down/left and right split screens, A series of functions such as smart multi-windows and universal cards. There are also a series of smart interactions and interesting gameplay such as gestures for separating the inner and outer screens, partition screenshots, cross-screen dragging of images and text, dynamic emoticons on both inner and outer screens, personalized themes, and panoramic weather, bringing a more extreme large-screen experience. Written to the end
Huawei Mate It is the best, most powerful product with a folding screen experience that no one else has. Huawei's foldable screen can continue to win the first place in the industry, which is naturally the highest brand "reward" given by consumers.
On the other hand, the success of Huawei’s folding screen is even more inseparable from Huawei’s own high-end brand image. However, this high-end image and the so-called brand power are not shouted out, nor are they determined. High prices and piles of materials - the creation of high-end brand power is inseparable from the continuous polishing, innovation and breakthrough of product power, which itself is a mutually reinforcing thing.
##Building brand power is a long-term process. It represents a brand’s years of innovation and research and development. The result of product reputation and good word of mouth. Only long-term innovation and research and development, insisting on creating good products with a unique experience, constantly working on the pain points that users care about, using product power to capture consumers' minds and reputation, and over time, will ultimately achieve the brand power of a brand. 
This is true for Huawei Mate mobile phones, this is true for Huawei folding screen products, this is true for Huawei Extraordinary Masters, and this is true for the Huawei brand.
So, today’s achievements of Huawei Mate The continuous expansion of the depth and breadth of innovation is inseparable from Huawei's continuous breakthroughs in folding screen technology and its continuous leadership in the industry.
HuaweiMate Huawei has returned to its position as king. It is also worth looking forward to. Huawei will bring more surprises to the high-end market in the future.
The above is the detailed content of Huawei Mate X5 occupies nearly 30% of the folding screen market, becoming the benchmark for ultra-high-end flagships. For more information, please follow other related articles on the PHP Chinese website!
