JD.com released the 'Reading Report for the 2023 School Season'. The growth rate of users under 15 years old in purchasing computer and Internet books reached an astonishing 143%

JD.com and JD.com Consumer and Industry Development Research Institute conducted an analysis of the book buying behavior of young people aged 18-35 years old during the back-to-school season, and released the "2023 Young People's Back-to-School Reading Report"

This site learned from the report that users under 15 years old, purchased computer and Internet books increased by 143%; users aged 16-25 purchased popular science books increased by 150% %, management books increased nearly three times; purchases of foreign language learning books by people aged 26-35 increased by more than 200%.

Due to the influence of popular film and television dramas, the popularity of the original book "Sauvignon Blanc" continues to rise; the children's picture book "Butt Detective", the Western magical literary novel "Harry Potter" and the Chinese classic "Dream of Red Mansions" Works such as

##According to the "Report", young people People have shown extremely high interest in psychological books such as "The Courage to Be Disliked" and classical health books such as "The Yellow Emperor's Internal Classic", with search volumes increasing by 1328% and 500% year-on-year respectively

Among the categories with the highest growth in women’s consumption in 2023, “self-improvement” books increased by 132%. Among the top ten categories with the highest consumer spending by women in 2023, business management and training books will see the largest increase. Women’s consumption of “men’s inspirational” books increased by 128%, higher than 93% of male users

According to data, early childhood psychology Men’s consumption of books on physical education increased by 302%, higher than women’s consumption of 171%; while the growth rate of books on physiology/neuropsychology was 129%. Among the key categories with the highest growth in male consumption in 2023, the consumption of Eastern philosophy books, which help sublimate thinking and reshape the pattern, will increase by as much as 401%

Compared with 2022, male users’ preference for detective/mystery novels dropped by 11% in 2023, while female users’ preference increased by 11%; For time travel/rebirth/imaginary novels, male users’ preference increased by 29%, while female users’ preference dropped by 32%

According to " "Report" shows that urban white-collar groups have a special liking for detective novels, and their consumption accounts for 40% of the entire population; and the fastest growing reading category for financial practitioners in 2023 is animation, of which "classic animation" increased by 490% , while "game animation" increased by 134%

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