MINI brand moves towards electrification, BMW reshapes UK factory

The BMW Group announced a major decision on September 12 to meet the growing demand in the electric vehicle market. It is reported that the company plans to inject 600 million pounds (approximately US$750 million) into its factory in the UK in the next few years, aiming to accelerate the production of MINI brand electric vehicles to achieve the brand's full electrification goal

# The ##MINI brand has always been known for its classic small cars, and now they are taking a more environmentally friendly direction with plans to fully electrify their entire model line by 2030. This £600 million investment will mainly be used to update and upgrade electric vehicle production plants in Oxford and Swindon, UK. These improvements will allow these factories to produce electric vehicles more efficiently to meet growing market demand.

According to the editor’s understanding, the MINI brand has announced the launch of three new electric vehicles in the next 12 months, including the next-generation Mini Cooper, the new Mini Aceman electric crossover and the slightly larger Countryman EV SUV. These new electric vehicles will be an important development in the MINI brand's electrification strategy

According to BMW's plan, the Oxford plant in the UK will produce electric versions of the three-door Mini Cooper and Mini Aceman starting in 2026. By 2030, the factory will stop producing traditional fuel vehicles and focus on the production of pure electric vehicles. This means that the MINI brand is expected to become a fully electric brand after 2030. BMW also has a plan to build a new factory in China. The plant will be part of a joint venture with Great Wall Motors and will produce Mini Cooper and Mini Aceman models. The plant is expected to start exporting in 2024. This move will further expand the MINI brand’s global supply of electric vehicles.

The BMW Group’s investment plan will not only enhance the production capacity of MINI brand electric vehicles, but also help reduce the automotive industry’s reliance on traditional fuel vehicles. Dependence and promote the development of sustainable transportation. This move also demonstrates the automobile manufacturing industry’s active efforts in combating climate change and environmental issues

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