Douyin denies 'abandoning food delivery': group purchase and delivery has been fully launched in 6 cities including Beijing, Shanghai, and Chengdu

News from this site on September 4, according to the "Kechuangban Daily" report, in response to media reports that "Douyin gave up takeaway food", the person in charge of Douyin Life Services stated that the information is untrue, Douyin group purchase The delivery business is operating normally.

According to the report, the person in charge said that based on the early three-city pilot, Douyin’s group purchase and distribution business has been fully launched in Beijing, Shanghai, Chengdu, Guangzhou, Changsha, and Linyi in July, and has been introduced into regional The agency model will also be expanded to the second batch of cities in September .

In July 2022, Tech Planet reported that Douyin has begun to try to launch an instant delivery service for meals. This function is called "Group Purchase Delivery". After clicking to enter and filling in the address, you can place an order for delivery directly. Douyin responded that "the project is still in the exploratory stage."

In August 2022, Ele.me and Douyin jointly announced a cooperation. The two parties stated that they will work together to explore new scene upgrades for local life services, deeply connect merchants and consumers through high-quality content, rich products, and efficient logistics and distribution, and

will bring "see now, click now" in the video era. A new local life experience that is instantly accessible.

In December 2022, Dada Express and Douyin Life Service reached a strategic cooperation. Dada Express will provide intra-city delivery solutions for catering merchants on the Douyin Life Service platform. When consumers place an order with a catering merchant on the Douyin life service platform,

Dada Express Rider will pick up the goods from a store near the consumer and deliver them to their home, allowing consumers to receive the goods even while watching the live broadcast, bringing users an instant and smooth consumption experience.

In June this year, Tech Planet, also known as Douyin Food Delivery, adjusted its business strategy. While giving up its GMV target of 100 billion yuan,

focused its food delivery business on packages above 60 yuan. This move also It will reduce direct competition with Meituan and Ele.me food delivery platforms.

This site found that according to the current news summary, the difference between this function and the common delivery methods such as Meituan and Ele.me is that

Douyin does not have its own delivery team. Therefore, merchants still need to rely on other third-party delivery, such as contacting platforms such as Shanshou and Dada. Therefore, refunds are not supported during merchant delivery. In special cases, you need to contact customer service.

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