Huawei's 5G return may have an impact on the iPhone 15 in the Chinese market, and Apple faces market competition pressure

News on August 29 showed that many Chinese mobile phone brands have launched new products in August. They are doing this not only to seize the market boom before the start of school, but also to avoid the competitive pressure brought by the iPhone 15 series that will be released in September. According to people familiar with the matter, Apple plans to officially release the iPhone 15 series on September 12, then start accepting pre-orders on September 15, and officially go on sale on September 22.

According to people familiar with the matter, the iPhone 15 The series is expected to be the biggest update in the past three years. The new series will bring improvements such as new interfaces, colors, processors, and larger memory. What is particularly concerning is that Apple had to abandon the Lightning interface that it has used for many years and instead use the USB-C interface required by EU regulations. This change is expected to trigger a wave of user replacements because the USB-C interface has faster data transfer speeds and better compatibility

In addition to the iPhone 15 series In addition to changing the interface, it will also be fully equipped with Smart Island technology to provide users with a more powerful experience. The Pro version will also feature a titanium frame, making the body more sturdy and durable. However, it should be noted that there are reports that the Pro version will cancel gold and dark purple, and the new "Titan Gray" and dark blue will become new color options

In terms of performance, the iPhone 15 standard version will be equipped with the previous generation A16 chip, while the Pro and Pro Max versions will use the world's first 3nm process A17 chip, with even better performance. In addition, the memory of the Pro version will start at 256GB and go up to 2TB, while the Pro Max version will also be equipped with a periscope lens for the first time to achieve greater optical zoom

However, even though the iPhone 15 series brings so many upgrades and improvements, some analysts are cautious about its market performance. It is understood that many institutions and analysts have lowered their production forecasts for the iPhone 15 series, due to the downturn in the entire mobile phone market and limitations in iPhone production capacity. In addition, the return of Huawei's 5G mobile phones may also have a certain impact on Apple's sales in the Chinese market

Taken together, although the iPhone 15 series has brought exciting upgrades and changes, it also faces some challenge. With the fierce competition in the market and the extension of user purchase cycle, it will take time to verify whether the iPhone 15 series can achieve the expected sales performance

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