Brands such as Xiaomi and realme are emerging in the Iraqi market, and Chinese mobile phone giants are firmly in the leading position

According to the latest data released by Canalys, Iraq’s smartphone market is undergoing a major change. Chinese mobile phone manufacturers are rapidly dominating this market, with brands such as Xiaomi, Realme, Transsion and Honor firmly occupying market share

In the second quarter of 2023, The Iraqi smartphone market is showing a clear trend. Data shows that total smartphone shipments in the quarter reached 1.8 million units. Among them, Transsion ranks first with a market share of 39%, followed by Samsung with a market share of 22%. Xiaomi, Realme and Honor occupy 21%, 10% and 4% of the market share respectively. The total value of these 1.8 million smartphones is as high as $319 million. Of the total value, Samsung accounts for 31%, Transsion and Xiaomi each account for 26%, realme and Honor account for 9% and 4% respectively

Canalys pointed out that in recent years In recent years, Iraq’s smartphone market has presented a diversified brand competition landscape. However, the high pricing of some brands has deterred many consumers, especially students. However, with the influx of Chinese smartphone brands, the market landscape is changing significantly. These Chinese brands have won the popularity and trust of Iraqi consumers by virtue of their focus on product technology and design. According to the editor, the success of these brands stems from their resonance with local audiences. It is expected that the Iraqi smartphone market will remain relatively stable in the future, with shipments expected to reach 7.3 million units by the end of 2027

Comprehensive analysis shows that the Iraqi smartphone market is experiencing A major change, Chinese mobile phone manufacturers stand out in this highly competitive market with their product quality and design advantages. With the continuous innovation of technology and the intensification of market competition, Iraqi consumers will have the opportunity to experience more diverse and high-performance smartphone products

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