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NIO announced the launch of an exciting car purchase discount policy aimed at increasing new car sales. According to the news, from today to the end of this month, users who purchase a new NIO car and pay a deposit will enjoy generous car purchase gift packages. The gift package includes 30 battery exchange experience coupons, 2,000 yuan car mall vouchers, 1-year free use of NOP worth 4,560 yuan, and 10,000 car purchase points. In addition, for those users who trade in old cars for new ones through the NIO App and purchase used cars of non-NIO brands, they can also get an additional 30,000 points discount after picking up the car
NIO recently The performance report for the second quarter of 2023 was released. The report showed that operating income in the second quarter reached 8.77 billion yuan. Although it decreased by 14.8% year-on-year, the month-on-month decrease was more significant, reaching 17.8%. In terms of net loss, it increased by an astonishing 119.6% year-on-year and 27.8% month-on-month, reaching 6.056 billion yuan. However, NIO's gross profit margin improved, from 5.1% to 6.2%.
According to the editor’s understanding, Li Bin, the founder, chairman and CEO of NIO, said that NIO will strive to achieve its sales target in the third quarter, and the delivery volume is expected to reach 55,000-57,000 vehicles, a year-on-year increase of 74.0% %-80.3%; revenue is expected to reach 18.90 billion yuan-19.52 billion yuan, a year-on-year increase of 45.3%-50.1%. It is worth mentioning that in July, NIO’s sales exceeded 20,000 vehicles for the first time, setting a record high and laying a solid foundation for its sales performance in the third quarter. In order to achieve these expectations, NIO will further stimulate sales through various preferential measures, hoping to stand out in the fiercely competitive market
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