In August, the domestic automobile market set off another wave of price cuts, and the price war heated up.

According to news on August 14, the domestic automobile market has once again set off a wave of price wars, breaking the calm of several months. Since the Citroen C6 refreshed people's memory of the car price war with the "120,000 grand and steady" advertising slogan in March this year, major car companies have lowered the prices of their models to provide consumers with more attractive car purchasing options

It is understood that Ji Krypton announced the launch of a limited-time instant discount event on August 11, which will last until the end of the year. During this period, the price of the Ji Krypton 001 model has been reduced. The price of the YOU version of the 100kWh battery car has dropped from 386,000 yuan to 349,000 yuan, the price of the ME version of the 100kWh battery car has dropped from 349,000 yuan to 319,000 yuan, and the starting price of the WE version of the 86kWh/100kWh battery car has dropped from 300,000 yuan. Yuan was lowered to 269,000 yuan. In addition, consumers who purchase any Ji Krypton 001 model can also choose the Ji Jing Blue exterior priced at 6,000 yuan for free, and the YOU version, ME version, and WE version 140kWh battery models can also get a set of 7kW smart home charger for free. Service packages

Manufacturers such as Leapmotor, Nezha Automobile and Great Wall Haval have also joined the price reduction trend and launched various preferential policies to attract consumers. At the same time, SAIC Volkswagen also announced price reduction measures for 9 SUV models earlier in August, with the maximum reduction reaching 60,000 yuan

In recent years, competition in the domestic automobile market has The competition is fierce, and car companies are constantly launching new products in order to compete for market share. However, due to excessive inventory at car dealers, many car companies are experiencing poor profitability. According to data, less than 30% of dealers will achieve profitability in 2022, and many dealers will suffer losses or even choose to withdraw from the market. In order to support dealers, many car companies have adopted price reduction strategies to stimulate sales, which is also an important reason behind the recent wave of price cuts

# Although car companies hope to stimulate the market through price cuts, whether they can continue to have a positive impact requires further observation. Consumers usually consider multiple factors when purchasing a car, including price, configuration and quality. In addition, with the introduction of automobile consumption subsidy policies and national-level support measures by governments in many places, the domestic automobile market is expected to gradually recover in the second half of the year. However, with many new models being launched one after another, consumers still need to choose carefully and make decisions after carefully weighing various factors

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