The Chinese market has become the main driving force for emerging market growth: Apple’s iPhone grew by 8%

News on August 4, Apple announced today its financial data for the third fiscal quarter of fiscal year 2023. According to a conference call after the release of the earnings report, Apple CEO Tim Cook Cook and Chief Financial Officer Luca Mastri Maestri responded to analysts' questions. Mastri revealed that currently more than 50% of iPhone sales are realized through different promotional programs, including trade-in, installment payment and other financial consumption methods. Apple hopes to continue to expand this proportion to lower the purchase threshold for consumers, which is one of the reasons why Apple products maintain strong sales.

According to the editor’s understanding, Mastri pointed out that in many emerging markets, the iPhone business has achieved significant growth and has achieved third-quarter revenue in many regions. quarter sales record. The overall growth rate of emerging markets reached double digits, with the growth of the Chinese market turning from negative 3% to positive 8%. Other emerging market countries also posted double-digit growth rates on a constant exchange rate basis. The Indian market also achieved a new sales peak in the third fiscal quarter, while Southeast Asian markets, Latin American markets, and the Middle East markets also performed well

Although the overall smartphone market shrank in the past two quarters, Apple's sales in the U.S. market Sales continue to decline. Both Cook and Mastri pointed out that the current macroeconomic environment is abnormal, which may have a certain impact on the market

Apple has achieved success by maintaining a leading position globally through continuous innovation and expansion strategies. In order to further expand its business, the company plans to promote promotional programs such as trade-in and installment payment, and increase investment in emerging markets. However, as the global smartphone market matures, Apple will face increasingly fierce competition and will therefore need to continue to innovate and adapt to market changes to remain competitive

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