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FOTILE integrated cooking center’s market share bucked the trend and boosted the recovery of the kitchen appliance market

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WBOYforward
2023-08-10 16:01:011045browse

According to IDC data, China's whole-house smart market will grow by an astonishing 54.9% year-on-year in 2022. Smart home shipments are expected to maintain rapid growth in the next five years, with an expected growth rate of 15% to 25%. The scale of the whole-house smart market is expected to reach one trillion levels

However, despite the booming development of the smart home market, the kitchen appliance market does not seem to have shared the benefits of intelligence, and instead continues to decline. According to statistics from AVC, the retail sales of major kitchen and bathroom appliances (including stoves, disinfectants, etc.) will reach 158.6 billion yuan in 2022, a year-on-year decrease of 9.6%. In addition, the rise of convenient dining methods such as takeout has caused more and more young people to gradually give up using the kitchen, exacerbating the dilemma of the kitchen appliance market

FOTILE integrated cooking center’s market share bucked the trend and boosted the recovery of the kitchen appliance market

However, the actual situation it's not true. Consumers' pursuit of quality life has promoted the increasing importance of the kitchen. The kitchen is no longer just a place where a meal is served, but has become a key scene in home design. As a result, consumers’ expectations of kitchens are becoming increasingly diverse. Under this trend, intelligence has become the key for major manufacturers to seek breakthroughs. Integrated kitchen appliances are gradually emerging and showing a trend of growth against the trend

FOTILE integrated cooking center’s market share bucked the trend and boosted the recovery of the kitchen appliance market

According to small The editor understands that the integrated kitchen appliance market will show impressive growth against the trend in 2022. Data shows that the retail volume and retail sales of the integrated cooking center-stove/steaming and grilling online market increased by 49.5% and 35.9% year-on-year, while the retail volume and retail sales of the offline market increased by 103.6% and 99.5% year-on-year.

FOTILE integrated cooking center’s market share bucked the trend and boosted the recovery of the kitchen appliance market

As a leading company in the kitchen appliance industry, FOTILE proposed the concept of integration as early as 2005 and launched the country's first three-piece smoke stove and microwave oven kitchen set, constantly exploring Integrated kitchen appliance field. Its innovative upper-row integrated smoking method has become an industry model. Through continuous innovation, FOTILE integrated cooking center has gradually won market recognition. As of 2021, FOTILE integrated cooking centers have sold more than 100,000 units, with sales reaching 2 billion yuan. This year, FOTILE launched the new X20 series of integrated cooking centers to further meet the diverse needs of consumers and make the kitchen a perfect space in the home that combines functionality, aesthetics and intelligence

FOTILE integrated cooking center’s market share bucked the trend and boosted the recovery of the kitchen appliance market

FOTILE's continuous innovation and product strength have brought the kitchen appliance market into the next generation. Through integrated design, FOTILE has successfully changed the long-term sluggish state of the kitchen appliance market, led the innovation of the smart kitchen appliance market, and will continue to lead the industry in the future. A better future development

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