Samsung sales surpass iPhone, but iPhone operating profit is far ahead

Although Apple does not have an advantage in smartphone sales, it firmly dominates the high-end market with its excellent performance and expensive iPhone. Compared with Samsung Electronics, which has higher sales, Apple has shown a far superior advantage over its competitors in terms of smartphone profits.

According to the editor’s understanding, the latest data shows that Apple’s iPhone profits will be far higher in the second quarter of this year. Exceeding Samsung Electronics

Apple achieved an operating profit of $11.05 billion from iPhone in the second quarter. In comparison, Samsung Electronics is expected to only earn $1.56 billion in operating profit from selling smartphones, which is less than Apple’s One-fifth, Apple’s profit is 7.08 times that of Samsung Electronics

Although Apple’s iPhone sales are not as good as Samsung Electronics’ smartphones, in the second quarter of this year, Apple’s iPhone sales were 43.2 million units, down 11.7% year-on-year, and the market The share was 16%; while Samsung Electronics sold 53.3 million smartphones, down 14.3% year-on-year, with a market share of 20%, becoming the highest-selling manufacturer

Although Apple’s financial report The profit status of each major product line was not disclosed, but according to the profit forecast of US$11.05 billion by research institutions, this means that the iPhone contributed nearly half of Apple’s operating profit in the third fiscal quarter. According to Apple's financial report, as of the third fiscal quarter of fiscal year 2023 as of July 1, its operating profit was US$22.998 billion, while its profit of US$11.05 billion accounted for about 48%

Despite Apple's sales volume Slightly inferior to Samsung Electronics, but its high profit margin allows them to still gain significant profits in the smartphone market. Apple has firmly maintained its leading position in the high-end smartphone market with its excellent performance and high-price strategy. Although iPhone sales are not as high as Samsung's, Apple is still expected to perform well in the smartphone market as long as they can continue to maintain high profit margins

Although Apple sells lower sales in the high-end smartphone market, its high profit margins Allowing it to obtain considerable profit income and perform well overall. In contrast, Samsung Electronics has higher sales but relatively weak profits. As competition in the smartphone market intensifies, Apple and Samsung Electronics will continue to compete fiercely in terms of technological innovation, product positioning and marketing

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