BMW’s electric vehicle sales rise in the U.S. market: pure electric vehicles account for 8% of total sales

BMW has always occupied an important position in the American luxury car market, which cannot be ignored. The latest news shows that in the second quarter of this year, the sales of BMW's BMW brand (excluding MINI brand) in the US market increased by 11.5% year-on-year.

Compared with the same period last year, BMW Group (including BMW and MINI) car sales in the United States fell by 20.6% year-on-year in the second quarter of last year, reaching only 84,036 vehicles. Among them, the BMW brand sold 78,905 vehicles, down 18.3% year-on-year. In contrast, the year-on-year growth achieved this year is undoubtedly good news for BMW.

According to the editor’s understanding, BMW’s sales in the US market have continued to grow this year. In the U.S. market, the BMW brand's total sales in the first quarter of this year were 82,466 vehicles, an increase of 11.9% compared with the same period last year. In the U.S. market, MINI brand sales increased slightly, with sales in the first quarter reaching 7,284 vehicles, a year-on-year increase of 5.9%.

BMW 3 Series sales reached 6,571 units in the U.S. market in the first quarter. Sales of BMW 4 Series models reached 11,997 units, an astonishing 62% year-on-year increase. At the same time, the sales of BMW 5 Series models also reached 7,536 units, a year-on-year increase of 33%. In addition, the sales volume of the 7 Series model was as high as 2,885 units, while the sales volume of the 8 Series model was 1,572 units.

In addition, BMW is also increasing its efforts in the US market in the field of new energy. In the first quarter of this year, BMW sold 6,588 pure electric vehicles in the United States, accounting for 8% of total sales. Sales of pure electric and plug-in hybrid models accounted for approximately 17% of total sales. Currently, BMW offers three pure electric models in the U.S. market: iX, i4 and i7, and plug-in hybrid models include the X5 xDrive45e, 330e and 530e etc.

Overall, BMW’s sales performance in the US market is encouraging. BMW's development in the US market has been injected with new vitality due to the momentum and continued growth trend in the second quarter of this year. BMW is expected to continue to achieve positive results in the U.S. market, largely due to its efforts in the new energy field.

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