Microsoft announced that Azure AD will be renamed Microsoft Entra ID to accelerate the brand transition

News on July 12, Microsoft announced the launch of a new brand Microsoft Entra, designed to provide online identity authentication and access protection services for enterprises. This move is a new initiative launched by Microsoft's security department in May 2022. It is reported that Microsoft plans to complete Azure by the end of 2023 Brand transition of the Active Directory (Azure AD) service, renaming it Microsoft Entra ID.

As the first products of the Microsoft Entra brand, Microsoft also announced the launch of two new services. One of them is Microsoft Entra Internet Access, a service that provides a secure web gateway that provides employees with access to the Internet, Microsoft Protected access to 365 services and more. Enterprises can use this service to provide employees with a safe and trustworthy online experience.

Another product is Microsoft Entra Private Access, a service that provides secure access to corporate private applications. Users can easily and quickly connect to private applications in hybrid and multi-cloud environments, private networks, and data centers wherever they are, on any device and network. According to the editor's understanding, this service will provide enterprises with higher security and convenience, and effectively protect sensitive data and corporate resources.

Microsoft The launch of the Entra brand marks Microsoft's continued investment and innovation in the field of enterprise security. By providing identity authentication and access protection services to enterprises, Microsoft aims to help enterprises improve data security, reduce risks, and improve employee productivity. Microsoft said they will continue to work hard to innovate and provide enterprise customers with more powerful solutions to address evolving security challenges.

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