"iPhone Yearly Renewal Plan" was accused of illegal advertising and Apple was fined

According to news on July 6, Apple Electronic Products Trading (Beijing) Co., Ltd. was recently fined 30,000 yuan for violating advertising laws.

According to data from the Qichacha APP, the company published an advertisement on the "iPhone Yearly Renewal Plan" homepage on its website, which violated the provisions of the Advertising Law of the People's Republic of China. The advertisement claims that you only need to purchase a designated new iPhone and add the AppleCare service plan in the same transaction to join the "iPhone Yearly Renewal Plan". However, in practice, it cannot be enjoyed at the same time as the business discount. Although Apple noted the restriction in the default conditions, they did not explicitly state it in the home page ads, thus violating advertising laws.

According to the editor’s understanding, the “iPhone Yearly Renewal Plan” is a policy implemented by Apple since 2016, aiming to increase users’ loyalty to the iPhone. And encourage users to buy new machines. According to this policy, users on Apple Purchase the new iPhone of that year at our direct-operated store or official online store A, and adding AppleCare to the same order, users can purchase the new iPhone B at a discount of 50% of the original retail price of the iPhone between the 3rd and 13th month after purchase.

It is worth mentioning that Apple Electronic Products Trading (Beijing) Co., Ltd. modified and improved the above illegal content at the end of August 2021.

#This fine incident once again highlights the importance of corporate compliance and advertising laws. It is expected that in the future, companies will be more cautious in formulating and publishing advertisements to ensure that advertising content is legal, true and complies with laws and regulations. In order to avoid unnecessary economic losses, consumers should remain vigilant when viewing advertisements and identify the authenticity of advertising content.

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