AMD and Intel breathe a sigh of relief: the laptop market is finally picking up

Over the past few years, the global personal computer (PC) market has experienced volatility. The growth of this market has reached the largest increase in the past 20 years due to the rise of distance education and home working. However, starting last year, this trend reversed and the market shrank, which had an impact on companies such as AMD and Intel, which had to lower their performance expectations.

According to the editor’s understanding, the recently concluded second quarter finally brought some good news. A report released by research firm TrendForce shows that global notebook computer shipments will reach 40.45 million units in the second quarter of this year, an increase of 15.7% from the previous quarter. This is the first growth in six consecutive quarters. However, compared with the same period last year, there was still an 11.6% decline.

Global notebook computer shipments are expected to continue to grow to 43.08 million units in the third quarter, with quarterly growth converging to 6.5%. This growth was primarily driven by entry-level low-end products and Chromebooks. Terminal channels in North America, Europe, Southeast Asia and other regions have begun to resume orders for certain notebook computer models.

TrendForce believes that as consumers are still facing a shortage of funds, the current market replenishment is mainly concentrated on mid-to-low-end consumer models, especially those with suggested retail prices (MSRP) between 400 and 400. Models between $600. They predict that the growth momentum of the global notebook computer market may be inhibited by the expansion of the consumer gap, and the growth rate may begin to slow down from the third quarter.

In view of the continued economic downturn, the notebook computer market is expected to enter a period of adjustment throughout 2023, with overall shipments expected to be approximately 163 million units, a year-on-year decrease of 12.2%.

Although the global PC market has seen some positive signals after experiencing ups and downs, the industry still faces some challenges. Consumer purchasing power is limited, and with the popularity of mobile devices, the laptop market is becoming increasingly competitive. The key to staying competitive is for PC manufacturers to continuously innovate and improve the performance and functionality of their products.

Nonetheless, the global PC market will continue to be driven by distance education and home office trends. Manufacturers will continue to seek new market opportunities and development strategies to adapt to changes in the market environment brought about by technological advancement and changes in demand.

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