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Aston Martin accelerates electrification, buying parts from Geely to support future models

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2023-07-05 14:45:541015browse

News on July 3, Aston Martin (Aston Martin has recently accelerated the brand's electrification process and taken a series of measures to meet the demand for electric models. Among them, cooperation with Geely has become a key step.

It is understood that Aston Martin plans to purchase interior parts from Geely for use in upcoming electric models. The partnership allows Aston Martin to focus on developing new vehicles, including fully electric models. Amedeo, CEO of the brand Felisa said that reducing the supplier list will provide important support for their electrification strategy.

Aston Martin accelerates electrification, buying parts from Geely to support future models

Zhejiang Geely Holding Group Co., Ltd. successfully acquired Aston Martin’s shares last year and further increased its shareholding ratio this year. Today, Geely Holding holds approximately 17% of Aston Martin. The partnership, with financial and technical support from Aston Martin, will help drive the brand’s electrification strategy.

According to the editor’s understanding, in addition to cooperation with Geely, Aston Martin will also cooperate with American electric vehicle brand Lucid, which will provide Aston Martin with electric vehicles. Powertrain components are provided for each model. This cooperation will further promote the implementation of Aston Martin's electrification plan.

Although electrification is an important development direction for the brand, Aston Martin’s chairman said that they have no plans to fully convert all models into pure electric vehicles. The brand will not only continue to launch plug-in hybrid models, but also plans to continue to further develop this technology until 2030.

End of next year, we plan to launch Valhalla as our first plug-in hybrid model. The first mass-produced electric vehicle is planned to be launched as scheduled in 2026. In order to adapt to the changing needs of the automotive market, Aston Martin will continue to innovate and develop.

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