Canalys predicts that Apple’s Vision Pro head-mounted display market will far exceed 20 million units

News on June 30, according to the latest report released by market research agency Canalys, Apple plans to launch Vision The Pro headset further expands its hardware revenue channels in order to drive higher revenue and profits. According to reports, the first-generation Vision The Pro headset is seen as Apple's test of the waters and is mainly used to improve the product supply chain and collect consumers' suggestions for product improvements. The product has quickly gained pre-orders among loyal Apple fans and high-net-worth users in the United States, and is expected to rise rapidly.

According to the editor’s understanding, the report also pointed out that with the Vision With the initial success of the Pro headset, industry players are expected to accelerate investment and the emergence of more cost-effective solutions to increase Apple's profit margins on the device. To attract more users, Apple may launch a second-generation Vision in the second or third year Pro head display and lower product prices.

The Canalys report also predicts that in Vision After the Pro headset has steadily established a user base and expanded new computing platforms and distribution channels, the product's annual shipments will exceed 10 million units in the fourth and fifth years, accounting for approximately 1% of the current iPhone user base.

This strategic move by Apple shows its pursuit of exploration and diversified development of new hardware products. Vision The launch of the Pro headset is expected to bring new growth points to Apple and further consolidate its leading position in the technology market.

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