Audi welcomes new CEO: Gernot Dorner takes over the reins

News on June 30, according to Reuters, Volkswagen announced yesterday that Gernot Dorner will succeed Markus Duesmann as Audi’s chief executive officer (CEO) in September. Audi, which is about to be taken over by Dorner, faces challenges such as poor performance in the Chinese market and slow development of electric vehicles.

Recently, Volkswagen CEO Oliver Blumer has publicly stated that Audi has failed to realize its full potential and failed to keep up with competitors in the Chinese market.

Markus Duesmann will take over as Audi CEO in 2021. However, in the past two years, Audi has repeatedly delayed the release of important models due to slow software development processes, which has created a problem for the future between Audi and Porsche. Partnerships bring tensions.

Dorner is a senior employee of Volkswagen. He joined Volkswagen as a Ph.D. in 1993 and was later promoted to head of product development at Porsche, where he served from 2011 to 2018. Led the research and development of the Porsche Panamera series. He will become Volkswagen's head of product strategy in 2021.

According to the editor’s understanding, it was previously reported that Audi’s new electric SUV model Q6 The e-tron will be released at the end of this year. Duesmann said in mid-June that Audi must speed up the research and development of new models to meet the global market, especially the surge in demand for electric vehicles in the Chinese market. Audi's change of leadership may bring new development opportunities to the brand and accelerate innovation and competitiveness in the field of electric vehicles.

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