Amazon Kindle e-book store in China will close tomorrow and become history

According to news on June 29, Amazon plans to stop operating its well-known e-book reader Kindle e-book store in China, which means that this popular device will gradually withdraw from the Chinese market. According to reports, starting from June 30, 2023, users will no longer be able to purchase brand new e-books. However, the e-book will be available for download until June 30, 2024, and users will be able to continue reading the book.

The editor understands that this move raises questions about whether confidence in Amazon and the entire industry has been shaken. Although it is normal for companies to adjust their business strategies according to the market economy, they cannot ignore the legitimate rights and demands of consumers. Amazon is a multinational giant that has been developing in the Chinese market for a long time and has many loyal users. Consumers around the world are paying close attention to how Amazon handles the aftermath of the policy change, and not just in China.

It is understood that more and more competitors are entering the e-book market, coupled with the continuous upgrading of mobile phone screens and technology, making the e-book reading experience on mobile phones gradually comparable to The e-reader experience. This situation has squeezed the living space of Kindle to a certain extent.

In addition to stopping the operation of the Kindle e-book store, Amazon also promised to Users whose Unlimited membership expiry date is after June 30, 2023, will be refunded the unexpired portion of their membership fees. This move may alleviate user dissatisfaction to a certain extent.

Although Amazon’s withdrawal from the Chinese market has triggered a series of discussions, it remains to be seen whether this decision will have a significant impact on Amazon’s reputation and business globally. Against the background of continuous technological advancement and market changes, competition in the e-book market will further intensify, giving consumers more choices.

The above is the detailed content of Amazon Kindle e-book store in China will close tomorrow and become history. For more information, please follow other related articles on the PHP Chinese website!