SAIC Volkswagen launches new Lavida, challenging the market again within 100,000 yuan

According to news on June 14, competition in the domestic automobile market continues to be fierce, and joint venture brands are also constantly cutting prices to cope with market pressure.

SAIC Volkswagen released the new model Lavida Xinrui last night, launching two models with different configurations, with a price range of 99,990-109,990 yuan. This price is higher than that of Qin PLUS, which was once popular in sales. DM-i Champion Edition (priced at 99,800 yuan) is slightly more expensive at 190 yuan. SAIC Volkswagen hopes that the new Lavida can gain a place in the market below 100,000 yuan.

It is understood that Lavida Xinrui can be regarded as a smaller version of Lavida, with body dimensions of 4561/1740/1494mm and a wheelbase of 2651mm. Compared with the current Lavida, the body length of Lavida Xinrui is reduced by 117mm and the wheelbase is shortened by 37mm, but the car manufacturer and wheelbase are 86mm and 48mm longer than Santana. In terms of appearance, the front face of Lavida Xinrui is relatively simple, with a narrow front grille and only one chrome trim strip. The grille under the bumper adopts a dot matrix design, similar to that of Lingdu. Although the price of the car is relatively reasonable and it has LED headlights as standard, its side and rear design are relatively ordinary and focus on economy and practicality.

The Lavida's cutting-edge interior adopts Volkswagen's family-like design style and is equipped with an embedded LCD instrument panel and central control screen. It supports wireless CarPlay and other mobile phone mapping, and has relatively comprehensive functionality.

As for the power system, Lavida Xinrui is equipped with a 1.5L engine with an output of 81 kilowatts (110 horsepower), a peak torque of 141 Nm, and is equipped with a 6AT gearbox , which is a mainstream configuration at this price point.

It should be pointed out that even the original model of Lavida now has many discounts, and the starting price has dropped to less than 100,000 yuan. Lavida's new model is smaller in size. Without more attractive market offers, it may be difficult to compete with its own flagship models.

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