It’s difficult to reduce the cost of electric vehicles: Ford CEO predicts the future

News on June 12, according to the latest reports, Ford Motor CEO Jim Farley recently expressed his views on electric vehicles at an investor meeting. He said that it is unlikely that the price of electric vehicles will become affordable before 2030. To make electric vehicles more affordable, reducing vehicle manufacturing costs is key. Although things have changed now, most traditional automakers still spend more to develop and build electric vehicles than gas-powered vehicles. Even after 2 to 3 rounds of updates and iterations, the cost of electric vehicles may still not be reduced to a level comparable to the cost of fuel vehicles.

For some analysts who predict that the cost of manufacturing electric vehicles will reach the level of gasoline vehicles by 2025, Jim Farley’s remarks may come as a bit of a surprise. He said that in order to realize the cost reduction and popularization of electric vehicles, we need to wait until at least 2030. Vehicle manufacturing in the future will be more streamlined, requiring less labor and using fewer parts. Only then will the price of electric vehicles be truly reduced, leading to widespread popularization.

According to the editor’s understanding, Jim Farley predicts that future car manufacturers will sell electric vehicles through the Internet to reduce sales costs. He claimed that the number of users of Ford's digital services has reached 600,000, which has doubled compared with a year ago. This trend shows consumers' growing interest in online car shopping.

Jim Farley, CEO of Ford Motor Co., Ltd., based on the above views, pointed out that it is expected that the price of electric vehicles will be difficult to achieve universalization before 2030. He believes that it will take more time to realize the cost reduction and popularization of electric vehicles. With the development of process simplification and Internet sales, the price of electric vehicles may gradually decrease, and more and more consumers will choose electric vehicles as their transportation.

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