First adjustment! NIO cuts prices by RMB 30,000 to optimize users’ car rights

According to news on June 12, Weilai announced that the prices of all models will be reduced by 30,000 yuan starting today.

The editor learned that NIO announced today that it would reduce the price of all models by 30,000 yuan and adjust the car rights of the first owner. After a long period of internal discussions and listening to some user opinions and suggestions, this price adjustment was implemented. Li Bin, founder of Weilai, said that there are too many factors to consider, and we are still deliberating it until 3 o'clock this afternoon, but now is the most appropriate time to release it. Although he also admitted that there may still be problems that have not been fully taken into account after the adjustment, he hopes that users can understand and support the decisions they make. NIO will continue to work hard to strengthen the battery charging network and provide better services to users.

This adjustment not only involves vehicle prices, but also adjusts the car rights of the first owner. According to the adjusted policy, car buyers will enjoy a 6-year or 150,000-kilometer warranty for the entire vehicle, of which the three-electric system will enjoy a 10-year unlimited mileage warranty. In addition, NIO also provides 6 years of free Internet of Vehicles and lifetime free roadside assistance services. However, starting from June 12, free battery swaps will no longer be the basic car rights. Users can choose to pay a single payment for battery swaps. At the same time, NIO will also launch flexible power-up and energy replenishment packages. It should be noted that the car rights of the first owner of users who have already taken delivery of the car will remain unchanged.

NIO founder Li Bin has repeatedly emphasized that they focus on product value rather than price competition. However, in order to enhance the attractiveness of the product, it is necessary to implement a price reduction strategy in the short term. Although NIO ranks in the middle of the new electric vehicle market in terms of sales, they still plan to adjust prices to attract more consumers. According to data, Weilai delivered a total of 6,658 electric vehicles in April, a year-on-year increase of 31.2%, but a decrease of 35.8% compared with the previous month. Nio delivered 6,155 electric vehicles in May, but it was still down compared with April. In the first five months of this year, Weilai delivered a total of 43,854 electric vehicles, while Li Auto successfully suppressed their sales.

In short, Weilai announced a price reduction of 30,000 yuan for all its models, and also updated the car rights of the first owner. Although Weilai's sales ranking this year is in the middle, implementing this move can improve the company's product attractiveness and competitiveness. NIO hopes to attract more consumers by launching price adjustments, and further strengthen the battery charging network to provide better services.

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