The market share of OLED screen smartphones has increased significantly, and the iPhone has become a turning point

News on June 10, according to market research agency Counterpoint The latest report released by Research shows that in the first quarter of 2023, the proportion of smartphones using OLED screens has increased significantly to 49%. Compared with only 29% in the first quarter of 2020, this growth trend is significant.

The report pointed out that this surge is mainly due to iPhones using OLED panels. 12 series mobile phones, they played an important turning point in the OLED mobile phone market. According to the editor, Apple plans to use OLED panels in all future iPhone models, except for the SE series. And with each generation of device iteration, the applications of this display technology will continue to increase.

The report further pointed out that in the first quarter of 2023, among smartphones priced above $250, smartphones using OLED panels accounted for as high as 94% . This data shows that the demand for OLED screens in the high-end market continues to increase, which also reflects consumers' pursuit of higher requirements for display effects and color performance.

With the gradual popularization and cost reduction of OLED technology, more and more smartphone manufacturers are beginning to use this technology. Consumers like OLED screens because they have higher contrast, more vivid colors and faster response times than traditional LCD screens. In the next few years, OLED screens are expected to continue to be the main choice in the smartphone market.

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