Microsoft AI displays Bing ads when users search for "Chrome"

IT House News on June 7, when users used Edge to download the Google Chrome browser in February this year, Microsoft launched a full-size advertisement for the Edge browser. Now, Microsoft seems to be doing it again, but with a new approach.

According to The Verge, when reporters from different regions in the United States and even outside the United States typed "Chrome" into the Edge browser, it generated answers that looked like Bing Chat AI, but the content had nothing to do with Chrome, but an answer. An ad about Bing search titled "Bing: The search engine for more than just search."

Apparently, Microsoft decided to serve ads to Bing through AI search answers when users use Edge to find information about "Chrome", which is not a regular search result. When The Verge asked about AI chat search results, Microsoft Product Marketing Director Jason Fischel gave a preliminary response, which was translated by IT House as follows:

We regularly experiment with new features, user experiences, and behaviors to test, learn, and improve our customer experience. These tests are often brief and are not necessarily representative of what will ultimately or broadly be offered to customers. ”

After the report was published, Microsoft Jason Fischel sent back another reply, stating that Microsoft had removed the ad and that "the experience is no longer an intermittent ad."

While this specific interaction with Bing Search may have been turned off, it does indicate that Microsoft continues to experiment with more possible "advertising" ways to promote Bing Search.

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