I didn’t hear the word “AI” during the entire WWDC. Apple CEO Cook responded directly.

Apple kept silent about the word AI at WWDC

Beijing time, June 7th, during yesterday’s keynote speech at the Worldwide Developers Conference (WWDC), Apple vigorously hyped new notebooks, iOS 17, and the highly anticipated Vision Pro. However, in that two-hour speech, the hottest word at the moment was not mentioned: artificial intelligence (AI).

In contrast, other technology companies talk about AI in speeches on earnings calls or developer conferences. For example, in the April first-quarter earnings calls of Microsoft, Facebook parent company Meta, Google parent company Alphabet, and Amazon, AI was mentioned a total of 168 times.

However, it should be pointed out that Apple WWDC did not introduce AI technology. Apple has unveiled a number of technologies that fall under the AI ​​umbrella, including transcription of voicemails and voice notes, AirPods that filter certain sounds, and improved automatic error correction. Many large tech companies are likely to call these technologies “AI innovation” and ride on the momentum of the current AI craze to attract attention.

However, Apple CEO Tim Cook and other executives did not mention the word "AI" once in their keynote speeches. Why is this?

Cook

One reason may be that Apple usually doesn’t like to use industry hot words. Apple prefers to create hype rather than follow the crowd. For example, Apple will promote iPods instead of MP3 players, and promote AirPods instead of other wireless headphone products. At the same time, Apple likes precise descriptions. It labels features like personalized volume and smart stacks as "machine learning" (ML), a term that's mentioned a total of seven times and is more accurate than the vague "AI."

The same is true for Cook’s attitude towards the Metaverse. Throughout the entire WWDC keynote, Apple didn't mention the Metaverse once, even though many competitors may have used the term to describe Apple's Vision Pro headset. "I've always thought it's important for people to understand what something is. I'm really not sure the average person can tell you what the Metaverse is," Cook said in an interview last year.

Cook: Pay close attention to ChatGPT

Although Apple did not emphasize artificial intelligence technology at WWDC, Cook actively talked about the high-profile ChatGPT in the interview. He said that he already uses ChatGPT and the company is paying close attention to it.

According to the "Good Morning America" ​​show that aired on Tuesday, Cook did not hold back when asked whether he had used ChatGPT. "Oh, of course I've used it," he said. "Yeah, I'm excited about it. I think it has some unique applications, and don't worry, we're keeping an eye on it."

Cook was interviewed

Although Apple is clearly integrating AI into the company's products, Cook said the public does not necessarily think of these features as AI. He added that the large language model behind ChatGPT holds "huge potential," but there is also the possibility of "problems like bias, misinformation, and in some cases worse."

He also mentioned the necessity of AI supervision and expressed his views on supervision and guardrails. According to Cook, while regulation is necessary, AI technology is developing rapidly and has strong potential.

“If you look to the future, this technology will be so powerful that companies will have to make their own ethical decisions,” Cook said. “It will be very difficult for regulators to keep up with this because it’s moving so fast. .So I think companies also have a responsibility to police themselves.”

Cook’s concerns about AI coincide with those of other well-known executives. Last week, technology leaders such as OpenAI CEO Sam Altman, DeepMind CEO Demis Hassabis, and Anthropic CEO Dario Amodei discussed AI. The Risks issued a dramatic statement warning that AI could lead to human extinction. This statement is restated as follows: The risk of AI extinction should be as high a global priority as other large-scale societal risks such as pandemics and nuclear war. "They said in an open letter.

[Source: Phoenix Technology]

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