Microsoft's Bing surpasses Google in search traffic thanks to OpenAI technology

Data as of March 20 show that page views on Bing’s search engine have increased by 15.8% since Microsoft launched its artificial intelligence version on February 7, while Alphabet’s Google search engine has dropped by nearly 1 %.

On March 23, foreign media reported that data from analytics company Similarweb showed that after integrating OpenAI’s technology, Bing, a subsidiary of Microsoft, saw an increase in page views. Achieved more growth. ​​​​

Data as of March 20 show that since Microsoft launched its artificial intelligence version on February 7, page views on Bing’s search engine have increased by 15.8%, while Alphabet’s Google Search engines fell by nearly 1%.

The data is an early sign that Microsoft is taking the lead in the fast race against Google for generative AI dominance, thanks to the technology behind ChatGPT. Microsoft has invested heavily in OpenAI.

For decades, Google has been the dominant player in the online search market, with a market share of over 80%. Google’s advertising business revenue in 2022 will be US$590.042 billion, including US$42.604 billion from Google online search. Microsoft, which is booming in its cloud business, has not disclosed the size of its revenue from its Bing search business.

D.A. Davidson senior software analyst Gil Luria said he expects Bing to gain more market share in search in the coming months, especially if Google continues to delay integrating generative artificial intelligence into in its products.

"Bing's market share is less than one-tenth of Google's, so even if it could convert 1% or 2% of users, it would be a substantial benefit to Bing and Microsoft." Gil Luria said.

According to application research company Data.ai, after integrating artificial intelligence, Bing’s global application downloads also increased eightfold. Downloads of Google's search app fell 2% year over year.

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