Apple’s App Store rejected 958,000 application applications in three years, making protecting user privacy a top priority

News on June 7, Apple’s App Store App Store has paid more and more attention to user privacy issues in recent years and has taken a series of measures to protect user privacy. According to the latest report, in the three years from 2020 to 2022, App The Store rejected a total of 958,000 application applications, which were rejected by Apple for allegedly violating user privacy.

A report shows that in order to solve the increasingly serious privacy issues, Apple is gradually strengthening the review of developer application applications. The number of rejected applications in 2020 was 215,000, but it has increased to 400,000 in 2022, and the number of rejections continues to rise. This move demonstrates Apple's increasing emphasis on protecting user privacy.

It is understood that Apple has also blocked more than $5.09 billion in potentially fraudulent payments since 2020. To protect user privacy, Apple has launched a series of features and measures. These include App Review Guidelines to ensure apps comply with privacy norms before they go on sale; Privacy Labels so users can understand how apps collect and use user data before downloading them; and App Tracking Transparency features to be added to Apps in 2021 Store, requiring apps to explicitly obtain user consent before tracking.

In addition to this, Apple has also introduced email address blocking so that third parties cannot easily link users’ online behavior across different services. With this enhancement, Apple further protects user privacy and increases user trust in its products and services.

In general, Apple has adopted strict review and privacy protection measures and actively responded to the problem of applications infringing on user privacy. This measure not only protects user rights, but also provides a safer and more reliable application environment. As privacy issues become more and more prominent, people believe that Apple will continue to strengthen its efforts in privacy protection and provide users with a better user experience.

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