New trademark exposed: Apple may choose to use 'reality proOS' and 'realOS' to name its first headset

According to news on May 23, Apple is applying for trademarks globally through a series of shell companies in preparation for the upcoming launch of its first augmented reality/virtual reality (AR/VR) headset. In addition to the previously exposed trademarks "xrOS" and "xrProOS", two new trademarks "realityproOS" and "realOS" have surfaced.

Patent attorney Narly Kalupahana discovered that Apple used a product called Immersive Health Solutions LLC company, submitted a trademark application for "realityproOS" to New Zealand yesterday. The company applied last year for approval of Reality One and Reality Pro" and other terms are trademarked, and Apple is likely to use one of them in its first headset.

In addition, the trademark "realOS" is owned by Realityo Systems LLC companies have been registered in Europe in recent days. Previously, the company submitted a trademark application for "realityOS" at the end of 2021, which attracted media attention. In recent weeks, Realityo has applied for the "realOS" trademark in multiple countries and regions, but its scope of application is narrow and is limited to "computer operating systems, computer operating systems for integrated circuits."

It is worth noting that the "realOS" trademark can be traced back to 2006 and was initially held by Fujitsu. Later, after changing hands many times, it was acquired by Realityo in November 2022.

Apple’s trademark application shows its continued investment and high priority in the fields of augmented reality and virtual reality. The exposure of these trademarks has further aroused people’s expectations and speculations about Apple’s upcoming AR/VR headsets. The experience and application scenarios of AR/VR devices are receiving increasing expectations, thanks to the continuous advancement of technology. One focus that remains to be watched is whether Apple's AR/VR products can meet these expectations and become an industry leader.

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