Calling on the market to launch "inclusive" digital solutions to bridge the "new digital divide" in the field of merchant digitalization

Today (May 18), the Institute of Financial Strategy of the Chinese Academy of Social Sciences released a report called "Research Report on the Social and Economic Value of Platforms". The report puts forward the theoretical concept and practical path of "Chinese-style service industry digitalization" for the first time, emphasizes the co-creation model between merchants, service providers, platforms and consumers, and calls on the market to launch more "inclusive" digital solutions. To bridge the "new digital divide" in the field of merchant digitalization. The report recommends issuing guidelines for digital transformation in the service industry to provide policy support for third-party technology service providers.

It is understood that the report predicts that by 2025, the proportion of service industry added value in GDP and the proportion of service industry employees in total employment will reach 59.05% and 54.96% respectively. The report shows that my country's service industry companies generally face problems such as small scale, weak profitability, lack of data awareness, and poor data foundation. According to research, less than 1% of merchants are currently interested and capable of digital transformation alone. This shows that there are obvious challenges and difficulties in the digital transformation of current service industry merchants.

In the report, Li Yongjian, executive director of the Platform Economy Research Center of the University of Chinese Academy of Social Sciences, proposed the concept and practical path of "Chinese-style service industry digitization" for the first time, emphasizing merchants, enterprises, service providers , synergies between platforms and consumers. The report calls for the provision of "three lows and four highs" inclusive digital solutions that are low-cost, low-threshold, low human capital requirements, high-precision, high-efficiency, high-trust, and high-integration to promote the digital transformation of small, medium and micro enterprises in different industries. . The report also recommends the release of industry guidelines for digital transformation in the service industry and emphasizes the need to provide policy support to third-party technology service providers.

The report conducted an empirical study using Alipay as an example. The results show that the Alipay platform can save development costs and marketing investment costs for merchants through technological openness, and at the same time provide digital solutions for more than 4 million merchants. Over the past year, the transaction volume of merchant mini-programs using Alipay has increased. The report also emphasizes that Internet platforms play a vital role in promoting consumption and creating jobs. The Alipay platform assists the government in issuing consumer vouchers and implementing digital issuance and other measures to promote consumption growth, with a total amount of nearly 300 billion yuan. In addition, the open ecosystem of the Internet platform has also given rise to many new career opportunities.

The report proposes a number of promotion measures to cope with the huge potential of digitalization of the service industry and the complexity it brings. It is recommended that the platform strengthen its openness, cooperate with authoritative institutions to formulate industry digital standards, and pay attention to third-party technical service providers and provide them with policy support. Zhong Zeyu, vice president and secretary-general of the China Association for Trade in Services, said in an interview that industrial digital upgrading and transformation requires the joint efforts of industry, academia, research and other parties to promote the development of China's service industry.

In short, the report puts forward the theoretical concepts and practical paths of "Chinese-style service industry digitalization", calling for synergy between merchants, service providers, platforms and consumers to provide inclusive digital solutions. It also launched industry guidelines to provide policy support for third-party technical service providers. These initiatives will help promote the digital transformation and development of China's service industry.

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