Apple's augmented reality headset is risky: It may become a gamble in the company's history

According to news on May 19, Apple’s recent plans to launch augmented reality (Mixed) Reality (MR) headsets have been controversial, sparking polarizing comments. Some media previously claimed that this product will be the most experimental and breakthrough product in Apple's history. However, former Apple executives have a different view on this and believe that Apple's MR device may become one of the worst technology products in history.

According to media reports, Michael, a former executive who was responsible for Apple’s marketing work Gartenberg says Apple's augmented reality headset could go down as one of the worst tech products ever. He pointed out that Apple's headset is a high-risk "gamble", mainly because similar products previously launched by competitors have mediocre performance in the market. Although Magic Leap and Microsoft have both launched augmented reality headsets, but sales have been modest. It is reported that some Apple employees also expressed concerns about the product.

Gartenberg believes that the reason why Apple launched such a new product may be because management is facing huge internal pressure, that is, Apple urgently needs to launch "the next major innovative product." In the past, Apple has launched innovative products that have typically achieved sales of millions while delivering high profit margins. However, Apple won't just launch expensive experimental products, and it won't just be aimed at a minority group such as developers or enthusiasts. Currently, gaming is the only mass-market application area for augmented reality headsets. If Apple can't deliver a surprising experience for the device beyond its gaming capabilities, its price-to-performance ratio may suffer.

In addition, Gartenberg also said that since the advent of the iPhone, the outside world has placed high hopes on Apple's innovative products, but augmented reality devices may become a huge disappointment. In a previous article, he had expressed his disbelief that augmented reality devices would become Apple's next disruptive innovation.

Overall, Apple’s upcoming augmented reality headset is controversial. Although some media have high hopes for it, believing that it will be the most experimental and unconventional product in Apple’s history, former Apple executive Michael Gartenberg disagrees, saying Apple's MR device could become one of the worst tech products ever. Regardless, we still have to wait for the official launch to see how the product really performs and how the market reacts. According to ITBEAR Technology Information, Apple has not yet responded to this comment.

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