How to improve the quality of articles?

The quality of website content is very important for optimization, but many SEOers often do not pay attention to these optimization details. As search engine algorithms continue to improve, user experience requirements are also increasing. The current article optimization is not only about updating the original website content, but also about giving users a better experience. Only by comprehensively considering various details can we improve the overall quality of the website and win the trust and recognition of users and search engines. So how to improve the quality of articles?

1. Article Features

First of all, the article must highlight its own characteristics. Taking enterprise products as an example, in addition to updating all articles around their own writing themes, another important factor is that the articles must write about the characteristics of their own products or services. Although many products on the market are similar products, as Editors, we must analyze and think about problems from the perspective of consumers, explore the selling points of our products or services, the value selling points of products and services, and reflect differentiation. This is the basis for the writing of this article.

2. Pictures to accompany the article

In today’s visual era, people like a good-looking and comfortable interface, so it is also important to include pictures and text. Provide appropriate images for the article. The author found that many commercial websites are text updates without features and value, so it is especially important to be visually leading and to include pictures and texts.

3. Article paragraphs are clear

Many times, in order to obtain more keyword rankings, companies do not have a clear concept of the division of paragraphs. However, it is a small detail issue, but It often appears on some company websites. Good layout is very important for visual and reading experience. Good article content should be like Baidu experience, which can make readers and users feel comfortable and enjoy the experience.

4. The right title is very important

Choosing a just right title will make your individual keyword rankings improve by leaps and bounds. When writing an article, it is very important to correctly add the keywords to the title. Important and necessary.

5. Citing authoritative data
We know from reading newspapers and magazines that official data will be quoted in many places, which makes the content more authentic and credible. Use conspicuous words to cite authoritative information in appropriate places and emphasize a fragment. This allows readers to see the authoritativeness of the article at a glance, so they are more interested in reading further.

6. Internal links
Internal links are also a very beneficial part for SEO. For example, your website has a lot of high-quality content, but without reasonable internal links, it is difficult for ordinary users to find old essential articles. Therefore, if the keywords of other articles appear in the content of your article, please make a link, and make a list of popular articles and most praised articles on each article page.

7. Keywords
Once you have determined the approximate topic of the article you want to write, do some keyword research first. Extract the main keywords of this article for analysis. We can use Baidu Analyze related searches and indexes to determine the final keywords used and intersperse them naturally into the content.

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