Many local businesses have recently experienced a significant drop in the number of reviews displayed on their Google Business Profiles. This issue, affecting both Google Search and Google Maps listings, began surfacing on Friday and has prompted widespread concern among small businesses and local SEOs.
The Problem: While some businesses report only a minor reduction, others have seen dozens of positive reviews vanish. In some cases, the review count is inaccurate, but the reviews themselves remain.
Likely a Glitch: Leading local SEO expert Joy Hawkins identified this as a likely bug within Google's system, confirming Google's efforts to rectify the situation.
Why This Matters: Businesses experiencing this review loss should be reassured that they are not alone. The problem appears to be affecting numerous Google Business Profiles, and a resolution is expected.
Google's Response: Google has acknowledged the issue, with Victoria Kroll stating in the Google Business Profile forums:
"We’re aware of an issue affecting some Google Business Profiles, causing some profiles to show lower-than-actual review counts due to a display issue. The reviews themselves have not actually been removed. We’re working hard to resolve this and restore accurate review counts as quickly as possible. We appreciate your patience and will share updates on this thread as they become available. Before reporting missing reviews, please note that there are several reasons why reviews may be removed from maps. Usually, missing reviews are removed for policy violations like spam or inappropriate content. Read more about our Review policy guidelines here before proceeding. You can also refer to the Help Center Article for more information."
Resolution Update: A fix appears to have begun rolling out on Tuesday, February 12th.
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