[Micro-Business Tutorial] How should Moments be marketed? How to attract more fans?

Regarding Moments marketing, many friends post advertisements in Moments all day long. I want to say that advertising all day can increase your sales? Everyone who advertises wants to increase exposure and sell more things. The idea is not wrong, but the mistake lies in the way of marketing. First consider other people’s feelings, establish initial trust, package your personal image and circle of friends, and then talk about marketing products! !

First of all, don’t think that the more you advertise, the more sales you will get.

This is an extremely wrong idea.

But no matter what product you are, if your communication method cannot be accepted by netizens, then it will definitely not lead to final purchase.

Increasing followers is one of the most critical points! ! How to increase followers? ?

Here are several methods:

1. Add all your QQ friends and friends in your mobile phone address book. These are generally friends, classmates, colleagues, customers, etc. you know.

2. Publish your WeChat ID on Weibo, QQ Space, and QQ Signature, and promote your WeChat ID every once in a while. Your friends on Weibo are all friends in the same industry.

3. Join more QQ groups and join different groups according to the characteristics of your products.

4. Based on your own expertise and your products, write some sharing articles and post them on some forums. If netizens think your writing is good, they will naturally add you on WeChat and want to communicate with you. Communicate and learn; for example, if you make underwear products, you can post on women's forums how to maintain your figure, etc. In short, it will increase your exposure on the Internet.

5. You give the product to some of your friends who have certain influence on WeChat and give it to them to try for free. They will help you share it, which can have the effect of promoting your product and also help A way for you to add friends.

6. When you see someone on your WeChat friends recommending his WeChat friends, you add them. When you see a WeChat account related to you on the Internet, you also add it. Anyway, add it if you can, because Someone will have the opportunity to sell, don't miss any opportunity.

7. This method is also common. The simplest is to use WeChat to search for people nearby. If it is a specialty product, use this method in your local area. This method of adding friends is very effective.

8. Participate in more trainings, forums, lectures, exchange meetings, etc. Friends who come here come here to get to know more people, so it is a place to increase friends.

9. Recommend each other, find some friends with good relationships and many fans and ask them to help you promote you on their WeChat circle and help you with promotion. This is also a very good way to add new friends.

How to market Moments? ?

The method of doing circle of friends marketing is very simple. Next, you need to remember the following points

1. To heighten the atmosphere

When you first start doing Moments marketing, you must not act like a novice, posting pictures, and then Write some introductions. We need to package the circle of good friends. Sometimes the circle of friends is our personal image, so the personal image must be done well!

2. Secondly, your content.

Have you ever planned your content? What kind of content needs to be posted? When will it be sent? What is the purpose of posting such content? Will the content you post resonate with your friends and attract everyone's attention to you? Think about it, everyone!

3. Finally, it is best to work in an area you are familiar with.

In short, do whatever you are good at. Don't do what others do.

As the saying goes, every other line is like a mountain.

So what should we do in the circle of friends?

For example, you are a cosmetics manufacturer! When marketing in Moments, you need to build momentum by yourself. I don’t know if you understand this. Whether you understand it or not, I will explain it to you now. Remember, Moments is a closed space. The information you send will not be blocked by others unless others block you. , otherwise it will definitely occupy other people's screens. So how to do it? Building momentum means that you must package it first. Then I don’t know if your product was posted in your circle of friends or if it was a newly registered account. After all, those in a circle of friends must be colleagues, friends, or bosses. If your boss sees you working part-time in a circle of friends, is it inappropriate? Right.

I will tell you how to do it from the beginning. First of all, you must be busy for two days at the beginning. Why, you have to register a small account first. Like when I first started operating, I registered it. Trumpet: lvguangguoji, there was no one at the beginning, but after I operated it for about 10 days, nearly 500 people were added. You also need to register a small account, so that it will not hinder the relationship with your friends. What should I do if there is no one who has just registered a small account? If you need to attract fans, don't trust any software. Those who add fans to software are just biased.

Since you want to do a good job, you must do your job well at the beginning. Then I will teach you the simplest and most convenient way to attract fans. Do you know Baidu Tieba? You know there is makeup, right? There are two types of people active in makeup bars: the first is those who used to advertise, and the second is interested in makeup. No matter what kind of person you are, it can actually be useful to you. Why, the advertiser is your peer, you can convert him into an agent. Those who are interested in makeup are basically your precise customers. How to attract fans. The problem lies in your skills. I don’t know if you understand Sina News. In fact, those news are all soft articles. In other words, those things are all done by writers. Of course, at that level, you basically don’t have to think about it now. Those writers basically Belonging to a large company, or a royal writer of a large enterprise, they specialize in writing soft articles to promote products. So some news is actually advertising. I don’t know if you understand this. There is a women's column at the top of Sina. You can click on it directly. Why I asked you to click on it is actually to let you pick out the article and the topic. Since it can be listed on Sina Women's Network, it proves that this soft article is very well written. valuable. There is a beauty and skin care column inside. Then you click in, pull out the article, and make slight modifications. You must make modifications. As for why, I don’t think I need to explain. After you have modified this article, you need to go to Baidu Tieba to publish a post. Only send out questions, which must be eye-catching and may even be exaggerated. No one will pay attention to you at first, so you need to upvote the post yourself. When upvoting, you should upvote the article you just removed bit by bit. If the article is really good, then someone will definitely read it. The advantage of Baidu is that it can have a signature file, and you can directly use your WeChat ID as a signature. You have to remember to modify some pictures into pictures of your own products, and then put your own WeChat ID in them. After you publish this article, all you need to do is wait. Of course, you may have a situation where no one adds you after a day of posting, so don’t worry. One more article to follow. After you keep posting some useful makeup tips, friends will come to you. Don’t worry. As long as your article can bring them value. If you are relatively pretty, I suggest you change your Baidu avatar to a real one. In addition, you can expose some photos of your life, or write down your feelings about using cosmetics. You can simply edit some text without saying too much.

After two days of this, a small number of people will join you. Once you have the base powder, it’s easy to do. Do you know what the power of replication is? Next, you first register a public account. If you don’t understand the method of registering a public account, you can search it on Baidu. It is very simple. It only takes a few hours. You don’t need to find someone to register it for you. Those are all scams.

When you open a WeChat official account, what you have to do is to guide these basic powders to the public platform. Next, you look for the pain points of cosmetics? Who loves makeup the most? Let me analyze it for you: The first type of people are young girls and white-collar workers. These people are some of your customers. So what do you need to do? What are they most afraid of? Those who have a partner are afraid that they will find a mistress, while those who don’t have a partner are eager to find one. This is a point. You actually just need to start operating from this point. To dig out the pain points, let’s use an analogy: write some words like this, which you can copy yourself: Are you still saving money? Are you still letting your youthful face lose its luster? Are you still facing the computer every day and night without paying attention to your skin? Don't you know that your husband actually prefers you with smooth skin? If you no longer pay attention to your face, there will be many mistresses using high-end cosmetics to rob your husband and take advantage of your husband's money. .... Wait for some words like this.

This is just an example. You can follow this pattern and edit continuously. Then write, there is another kind of customer who has no target. You can write like this: I am still young, why after my youth, no one still loves me and feels sorry for me. When I looked in the mirror, I realized that it was my face that lacked brilliance and moisture. On the recommendation of a friend, when I took care of my face to make it look youthful, he started paying attention to me. ...Wait, you must grasp people's hearts. You must understand your customers and what they are thinking. As long as what you say can resonate with others, then you will naturally be their opinion leader, and they will feel that you Very good, not bad. First of all, this field started to be created.

Edit this text in your circle of friends: You can say this: When I had nothing to do at home today, when I picked up the cosmetics, I discovered that my face was actually lost to cheap cosmetics. , Wuwu, from today on, I have to tell myself that women cannot start to grow old and yellow for the sake of family. . . . .

Finally, let’s talk about the precautions! !

1. Do not swipe the screen: The swipe mentioned here means sending only one form of WeChat, such as a WeChat for product release, which only contains pictures of clothes, sizes and color introductions. Send multiple WeChat messages within ten minutes. It is recommended not to exceed two WeChat messages within an hour, and they should be in different forms of WeChat messages.

2. Only post advertisements: Apart from promoting your products, there is no other WeChat content on WeChat. This is a big taboo, especially for personal WeChat. Life and work should be combined, and both personal and product aspects should be taken into consideration.

3. No interaction: Never interact with friends on WeChat, never comment on other people’s WeChat, and never communicate with any friends. You are completely in your own world. This is also a big taboo.

4. Empty content: We have to publish many products on WeChat in a day, and there is no time to carefully edit the daily information. It becomes a simple release and then a repetitive task. For example, for clothes, there are only pictures, sizes, and color introductions. There is nothing else. It is very rigid. You can carefully edit WeChat every day. Different patterns and forms every day. Friends will find it interesting, interesting, and not boring. , even think that following your WeChat is very interesting and valuable, and you can learn a lot.

WeChat marketing boils down to human marketing. You must first promote yourself so that everyone will have a good impression of you and have a good impression. Then they will naturally pay attention to your products. Buy your product. Therefore, after everyone chooses a good product, they must focus on how to establish your personal brand and personal image in WeChat Moments and establish a good relationship with everyone. Once you have a good reputation among your friends, I believe that selling products will naturally be much easier. Remember, people-oriented is the way to do WeChat marketing. One final word: Moments does not sell products, it sells itself. Micro marketing does not sell products, but emotional marketing! !

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