Micro-business transaction tutorial, 7 ways to promote customer transactions

I often communicate in the [Wechat Business Master Practical Exchange Group] and learn a lot of practical skills of Wechat Business. How to effectively promote customer transactions, speaking skills are very important!

Many micro-businessmen like to exaggerate and show off the efficacy of their products. In fact, it is not only the quality of the product, but also what extras you can bring to your customers. Value, how you interact to build a trusting relationship is more important.

Let me share with you some 7 techniques to promote customer transactions, which can be used flexibly for different customers.

01 Directly request

After the salesperson gets the customer’s buying signal, he directly proposes the transaction.

When using the direct request method, try to avoid being too hasty. The key is to get clear buying signals from customers.

For example: "Mr. Wang, since you have no other opinions, let's sign the order now." When you make a request for a transaction, you must remain silent and wait for the customer's reaction. Don't say another word. , because your words are likely to immediately attract the customer's attention and make the transaction fail.

2 Choose One Method

Sales staff provide customers with two solutions to the problem. No matter which one the customer chooses, it is the result we want to achieve.

Using this method, customers should avoid the question of "should they want it or not?" and instead allow the customer to answer the question of "should they want A or B?"

For example: "Do you like white or red?" "Are you signing today or tomorrow?" "Are you swiping a card or using cash?" Note that when guiding customers to complete a transaction, do not put forward two More than one choice, because too many choices can make customers confused.

3 Summary of interest transaction method

Display all the actual benefits brought by the transaction between the customer and yourself in front of the customer, and put the matters that the customer cares about Sort, and then closely combine product features with customer concerns.

Summarize all the interests that the customer cares about and encourage the customer to reach an agreement.

4 Preferential transaction method

Also known as the concession transaction method, it refers to a method in which sales staff encourage customers to buy immediately by providing preferential conditions.

When using these preferential policies, sales staff should pay attention to three points:

Make the customer feel that he is special, your discount is only for him, and make the customer feel that he is very distinguished Very unusual.

Never give discounts casually, otherwise customers will make further demands until the bottom line is unacceptable to you.

Showed that he had limited power and needed to ask for instructions from above, and then changed the subject, "However, because you are my old customer, I can ask the manager for instructions and give you some additional discounts. But Discounts like ours are hard to come by, so I can only do my best. "This way the customer's expectations will not be too high. Even if he doesn't get the discount, he will feel that you have done your best and will not blame you.

5 The stimulation method

The stimulation method is to use the customers' competitiveness and self-esteem to urge them to buy the product.

Let me give you an example:

A well-known Hong Kong couple went to a shopping mall to buy jewelry. They were very interested in a 90,000-dollar jadeite ring because of the price. Expensive and indecisive.

At this time, the salesperson who was observing the words came over. She introduced to the two customers that the wife of the president of a Southeast Asian country had also seen this ring when she came to the store, and she liked it very much and couldn't put it down. But I didn't buy it because the price was too high.

After being provoked by the salesperson in public, the Hong Kong couple immediately bought the jade ring because they wanted to show that they were more powerful than the president's wife.

When a salesperson is irritating the other person, he should appear calm and natural, so as to prevent the other person from seeing that you are "irritating" him.

6 Follow the Herd Trading Method

Customers are not willing to take risks when purchasing products. Customers are generally skeptical of new products that have not been tried by others and do not dare to choose them easily.

It is easy for them to trust and like products that are recognized by everyone.

A customer took a fancy to a microwave oven, but didn't decide whether to buy it or not. The salesperson said: "You are really discerning. This is currently the most popular microwave oven. On average, more than 50 units are sold every day. In peak season, you have to make a reservation to buy it in stock."

7 cherish the loss transaction method

Take advantage of the psychology of "fear of not being able to buy". The more people cannot get or buy something, the more they want to get it or buy it. This is the weakness of human nature.

Once customers realize that buying this product is a rare opportunity, they will take action immediately.

The Cherish the Loss transaction method mainly captures the customer's psychology of "gaining joy and suffering loss", and exerting a certain amount of pressure on customers to urge them to make a purchase decision in a timely manner.

Generally, you can do it from the following aspects:

a. Limited quantity, which is mainly similar to "the purchase quantity is limited, so hurry up if you want to buy".

b. Limited time, mainly to enjoy discounts within a specified time.

c. Limited service, mainly because you will enjoy better service within the specified quantity.

d. Price limit is mainly for products that are to be increased in price.

The 7 closing techniques shared above are very effective in breaking through customer psychology. You can learn from them and practice them, which will be of great help in increasing the closing rate.

For more micro-business transaction tutorials and related articles on 7 ways to promote customer transactions, please pay attention to the PHP Chinese website!