Over 300 million yuan in preferential movie viewing subsidies, the National Film Administration launches the 2024 National Movie Benefit Consumption Season

News from this site on August 5. According to the movie channel, in order to better stimulate the audience’s enthusiasm for film consumption and promote the prosperity of the film market, the National Film Administration held the 2024 National Film Promotion in Chengdu, Sichuan Province on the evening of August 2 Public consumption seasonlaunching ceremony.

The consumption season will run from August to October, covering major movie schedules such as summer, Mid-Autumn Festival, and National Day, benefiting movie audiences across the country. Industrial and Commercial Bank of China, China UnionPay, and Maoyan Entertainment, as supporting units for the consumption season, will invest a total of more than 300 million yuan in preferential movie viewing subsidies.

The three supporting units will carry out promotional activities that integrate online and offline and connect multiple scenarios, providing the audience with point redemption, instant discounts on ticket purchases, multiple coupons stacking, discounts in business districts for watching movies, and summer student " "Benefit"

and other consumer discounts. Viewers can log in to the Industrial and Commercial Bank of China App, China UnionPay QuickPass App, Maoyan App and related cooperation platforms to obtain various related benefits.

The activity guide attached to this site is as follows:

1. Industrial and Commercial Bank of China

Industrial and Commercial Bank of China launches

Half-price movie viewing, random discounts, Friday movie viewing carnival Gifts

and Movie scratch-offs 4 types of promotions, you can get up to 38 yuan in coupons, the promotion period is from August 1 to October 31, 2024.

Take the Friday movie viewing carnival

gift as an example. The steps to receive the gift are as follows: 1. Open the ICBC App, click [Life] at the bottom, enter the page and select [All]

2. In the [Food and Entertainment] column, click [Changying Movies] to enter [Event Ticket Purchase Entrance]

2. China UnionPay

China UnionPay launches online discounts and online Next activity. Online promotions are launched in conjunction with Maoyan and Hengfeng Bank:

Offline launches regional movie viewing promotions in Sichuan, Zhejiang, Hunan and other places

:

in Shanghai , Zhejiang, Hunan, Chongqing,

Union QuickPass users can receive coupons through the event page, and can enjoy a minimum discount of 20 yuan. The event period is from July 20 to August 31, 2024:

3. Maoyan Entertainment

Maoyan Entertainment launches

"Buy 1 Get 1 Free" movie viewing red envelope lottery, summer student discount red envelopes, and special movie viewing activities starting from 19.9 yuan

. Enter the Maoyan App or Maoyan WeChat applet, etc., and select [Huimin Consumption Season] to participate:

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