Canalys: Global smartphone shipments in Q2 2024 will reach 288.9 million units, a year-on-year increase of 12%

News on July 31, according to the latest global smartphone shipment report for the second quarter of 2024 released by market research organization Canalys, the global smartphone market achieved significant growth in the quarter. Report data shows that global smartphone shipments reached 288.9 million units in the second quarter, with a year-on-year growth rate of 12%. This is the third consecutive quarter of positive growth. fenyeGlobal smartphone shipment ranking

1. Samsung: 53.5 million units

   • High-end product line drives value growth
   • A series ensures scale through 5G differentiation

2. Apple: 4560 Million units

   • Strong sales in North America and Asia Pacific

3. Xiaomi: 42.3 million units

   • Competitive product portfolio expands market share

4. vivo: 25.9 million units

   • Return Fourth place
5. Transsion Holdings: 25.5 million units of fenye1. Canalys senior analyst Sanyam Chaurasia pointed out that as the second half of the year approaches, Apple and Samsung will focus more on consolidating their long-term strategies in mature markets. At the same time, other brands have begun to prepare inventories in emerging markets to cope with possible future cost increases. Samsung will focus on integrating its Galaxy ecosystem and providing unique value to consumers through the exclusive generative AI features of its flagship products. Apple plans to stimulate replacement demand in these mature markets by demonstrating its AI strategy, including hybrid models, enhanced privacy protection and personalized Siri functions.
6. In addition, Zhu Jiatao, a senior analyst at the agency, also mentioned that although all major regions achieved growth in the second quarter, providing competitive products will face greater challenges in the future. This comes as inventories of low-priced parts are gradually depleted, putting pressure on brands focused on the mass market. However, after past market downturns, maintaining operational health remains a top priority for brands and channels.

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