Actively responding to the 'Micro-Short Drama Copyright Protection Initiative', Douyin, WeChat and other platforms announced to strengthen the management of pirated micro-short drama content

This website reported on July 26 that the China Online Audiovisual Program Service Association issued the "Micro-Short Drama Copyright Protection Initiative" on July 25, aiming at the copyright issues such as imitation, plagiarism, cutting and transporting, and pirated remakes in the micro-short drama industry. The four-point initiative aims to provide a healthy and beneficial creative environment for creators, a fair and orderly competitive environment for practitioners, and protect the high-quality development of micro-short dramas. In this regard, WeChat, Douyin, Kuaishou, Bilibili and other platforms have responded positively and strongly supported: Douyin announced that the platform has long continued to carry out micro-short drama piracy management, protects the copyright rights and interests of copyright owners, and severely cracks down on piracy, Moving and other infringements. This year, copyright protection has been enabled for nearly 8,000 short dramas, and we continue to optimize the copyright review link for newly released videos and clean up infringing videos on the site. WeChat official said: WeChat has always been committed to creating a safe, healthy and green platform ecological environment. In the near future, the platform will investigate and deal with illegal transfers and pirated content in accordance with laws and regulations to provide better protection for creators’ online audiovisual content creation. In the future, WeChat will continue to increase efforts to deal with piracy, respond quickly to infringement complaints, guide the standardized development of micro-short drama accounts on the platform, provide better protection for creators’ online audiovisual content creation, and create a clearer online audiovisual space. Bilibili said: Since March 26, our site has carried out in-depth special management to crack down on illegal and piracy of online micro-short dramas. Once the illegal and pirated content online on the site is verified, it will be dealt with strictly. The penalties include but are not limited to removal from the shelves. Video, account ban or permanent ban, etc. During the special inspection, our website has intercepted and dealt with 742,378 illegal short drama videos and 37,967 user accounts. Kuaishou said: Since the fourth quarter of 2023, Kuaishou launched a special governance action against pirated micro-short dramas, and has adopted a number of punitive measures such as removal from shelves, traffic control, and account bans on relevant illegal content, and has gradually established a long-term effective governance mechanism. In the future, Kuaishou will continue to deepen the copyright protection of micro-short dramas and promote the long-term and healthy development of the micro-short drama industry.

This site is attached with the China Online Audiovisual Program Service Association's "Micro-Short Drama Copyright Protection Initiative". The specific initiatives are as follows:

1. Respect intellectual property rights and maintain the dignity of creation
Respect intellectual property rights, respect the original spirit and the rights of creators. Improve copyright awareness, strengthen training and learning of relevant legal knowledge, strengthen publicity and reporting on copyright protection, cultivate a good cultural environment for intellectual property, guide the industry to widely establish the value of intellectual property, and jointly maintain the reputation of the industry and the creative environment.

2. Promote industry self-discipline and strengthen collaboration and co-governance
Strengthen the self-discipline and autonomy of various platforms, production institutions and related industry chain enterprises. Strengthen copyright protection cooperation and mutual learning. Promote the establishment of a sound and scientific copyright protection mechanism or management system. Multi-party cooperation and joint governance create a healthy and orderly ecological environment.

3. Increase crackdowns and severely punish infringements
All platforms and entities will actively respond to and fully cooperate with the relevant requirements of the competent authorities, further adopt more powerful copyright protection measures, cooperate with relevant legal agencies, and increase crackdowns. Give full play to the role of industry supervision, effectively curb intentional infringement and piracy through various methods, and severely punish them in accordance with the law.

4. Promote copyright cooperation and promote win-win cooperation
Encourage copyright cooperation between various units in the industry, share resources through legal channels, and enhance the value of content. Practitioners are encouraged to use copyrights through formal authorization channels to ensure that copyright owners receive reasonable returns, preserve the legal circulation of copyrights, and jointly maintain a healthy market environment.

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