Home > Article > Technology peripherals > Counterpoint: China’s smartphone sales increased by 6% year-on-year in the second quarter of 2024, with vivo taking the top spot
News on July 26, according to the latest monthly mobile phone sales data service from market research organization Counterpoint, in the second quarter of 2024, China’s smartphone market showed a positive growth trend, with sales increasing by 6% year-on-year. This growth rate was boosted by the 618 Shopping Festival promotions, during which smartphone sales jumped 6.8% year-on-year. This performance not only further confirms that the world's largest smartphone market is recovering strongly, but also injects optimistic expectations into the overall prospects of global smartphone sales in 2024. The report detailed that in the Chinese smartphone market in the second quarter of 2024, vivo ranked first with a market share of 18.5%, followed by Apple and Huawei, occupying 15.5% and 15.4% of the market share respectively. While maintaining its leading position, Vivo has also successfully optimized its product portfolio. The sales proportion of its high-end X series has increased compared to the past few years, especially the new X100 Ultra this quarter, which has won the favor of consumers with its flagship imaging experience.
1. According to the editor’s understanding, Apple’s iPhone 15 Pro and Pro Max sales accounted for approximately 50% in the second quarter of 2024, an increase from the 47% of iPhone 14 Pro and Pro Max in the same period last year. This data reflects the strong preference of Chinese iOS users for Pro models. Its excellent processing performance, imaging capabilities and display effects have become the main factors attracting consumers.
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