The price increase also sells well! Mercedes-Benz, BMW and Audi dropped prices and sold better after the war

According to news on July 26, recently, the domestic luxury car market has set off a trend of "reducing production to protect prices". Led by BMW, well-known car companies such as Mercedes-Benz and Audi have followed suit, choosing to withdraw from the price war and raising the prices of their models. This strategic adjustment has attracted widespread attention in the market, and people have speculated whether the price increase will have a negative impact on sales.

However, judging from the latest sales data, this concern does not seem to have come true. It is understood that since the price increase, the sales of BMW, Mercedes-Benz and Audi have shown a consistent upward trend. In the third week of July (July 15-July 21), the sales of these three car companies increased to varying degrees compared with the previous week. Among them:

Audi had the most significant increase, with sales increasing by 2,400 units;
1. Mercedes-Benz followed closely, with sales increasing by 2,100 units;
2. BMW, which was the first to announce a price increase, also saw sales increase by 1,400 units. .

3. After this price increase, Audi's sales were not only unaffected, but actually surpassed Ideal and Tesla, the leaders in the field of new energy vehicles, and successfully ranked among the top three in sales, alongside Mercedes-Benz and BMW. This phenomenon undoubtedly brought quite a surprise to those observers who were worried that price increases would affect sales.

Is BBA’s (BMW, Mercedes-Benz, Audi) strategy of “reducing production and ensuring prices” really on the right track?

Come and share your views.

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