Japanese car companies are in trouble in China! Sales volume fell in June, is the advantage of fuel saving and value preservation no longer available?

According to news on July 9, in the past June, the sales performance of Japan’s three major automobile giants Toyota, Honda and Nissan in the Chinese market continued to be weak, showing a downward trend, further highlighting the fierce market competition and changes in consumer preferences. .

Specifically:

1. Toyota’s new car sales in China reached 152,100 units in June. However, this number fell 12.9% from the same period last year, marking Toyota’s fifth consecutive month of year-on-year sales decline.
2. Honda's sales situation is even more severe. Sales in June plummeted by 39% to only 68,966 units. It also experienced five consecutive months of sales decline.
3. Nissan is not optimistic either. Its sales in June were 52,852 units, a year-on-year decrease of 23.6%, and it has been stuck in sales decline for three consecutive months.

   

   The overall decline in Japanese car sales is also directly reflected in the sales performance of its domestic joint venture car companies. Taking GAC Group as an example, its two major joint venture brands, GAC Toyota and GAC Honda, saw year-on-year sales declines of 19.64% and 43.34% respectively in June. The cumulative sales in the first half of the year dropped by 25.8% and 28.28% respectively, showing Market demand has significantly weakened.

Faced with the pressure of declining sales, Japanese car companies have adopted price reduction and promotion strategies in an attempt to regain market share. The most popular models in the past, such as Toyota Camry, Toyota Corolla, Honda Accord, Nissan Sylphy, Nissan Altima, etc., have joined the ranks of price cuts. However, even so, fewer and fewer consumers are willing to buy it. This phenomenon makes people think, at the same price, do consumers prefer Japanese cars or domestic cars? -->

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