It was revealed that BMW implemented a volume reduction and price guarantee strategy in July to cope with the serious losses caused by the price war in its stores.

News on July 11th. Recently, the well-known blogger @Sunshaojun
09 revealed on social media that due to the current fierce price war, the loss problem of BMW stores has become more and more serious. Therefore, BMW decided to adopt a strategy of reducing volume and ensuring price in July. . This decision is aimed at maintaining product price stability by reducing sales, thereby alleviating the economic pressure on stores.

BMW Group’s Chinese market sales data for the first half and second quarter of 2024

Data released by the BMW Group show that in the first half of 2024, the total sales of the BMW and MINI brands in the Chinese market were 375,947 vehicles, with A decrease of 4.2% compared with the same period last year. In the second quarter, BMW and MINI sales in China were 188,495 vehicles, a year-on-year decrease of 4.7%.

These data reflect the sales pressure faced by BMW in the increasingly competitive environment of China's auto market.

Global sales

1. In the first half of 2024, the global sales of the BMW brand reached 1,096,486 vehicles, a year-on-year increase of 2.3%.
2. Sales of pure electric models have grown significantly, with a total of 179,557 units sold in the first half of the year, a year-on-year increase of 34.1%.
3. In the second quarter, BMW’s global sales were 565,553 vehicles, a year-on-year increase of 2.2%.

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