The EU requires Amazon to explain its compliance with the DMA Digital Markets Act and will impose fines if it fails to meet the requirements.

According to news from this website on July 5, the European Commission issued an announcement requesting Amazon to provide information on the measures the platform has taken to comply with the obligations related to transparency in the Digital Markets Act, as well as to maintain the advertising repository and its risk assessment report relevant regulations. Under the request, Amazon has until July 26, 2024 to provide all the information requested by the European Commission, which will decide on next steps based on its assessment of the responses, which may include formally opening proceedings under antitrust law.

1. Recommendation algorithm transparency

Amazon needs to explain that the recommendation algorithm complies with relevant transparency regulations, including:

• Input factors
• Function
• Signal
• App information and metadata
• User exits personalized recommendations Option

2. Store ad resource library details

Amazon needs to provide more information, such as:

• The design, development, deployment, testing and maintenance process of the store ad resource library online interface
• Risk assessment report Related supporting documents

European Commission Warning

• Pursuant to Section 74(2) of the Digital Services Act (DSA), providing inaccurate or incomplete information will result in fines.
• If Amazon fails to respond in time, the European Commission will issue a formal order requesting a response.
• Failure to reply within the specified deadline may result in periodic fines.

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