Apple's flagship phone's U.S. market share surges, leading Samsung by 52.4%

Recently, market research agency CIRP released a sales report on the US smartphonemarket from April 2023 to March 2024.

The report shows that Samsung accounted for 38% of smartphones sales this year, ranking first, while Apple followed with 33%. The difference is 5 percentage points. Fenye In the fierce brand competition, Motorola ranks third with a market share of 13%, and Google ranks fourth with a 6% share. In addition, "other" manufacturers collectively account for 10% of the market share.

CIRP further subdivides smartphone models. The results show that 64% of Apple's iPhones are "flagship" models, while this proportion for Samsung is only 42%. This means that in terms of flagship model sales, Apple surpassed Samsung by 52.4%.

According to the editor’s understanding, CIRP’s definition of “flagship” model is “the latest top smartphone of the current generation.” Specifically, Apple's flagship models include four iPhone 15 series, while Samsung includes mobile phones such as Galaxy S24 series, Galaxy Z Flip 5 and Galaxy Z Fold 5.

The report also pointed out that iPhone SE and previous models account for about 1/3 of Apple’s US iPhone sales. In contrast, Samsung's situation is different, with its lower-priced models and previous models accounting for nearly 60% of sales in the United States. This data reflects the differences in market positioning and product strategies between the two companies.

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