The price of Vision Pro in the second-hand market plummets, and Apple’s head-mounted display products encounter a cold winter

News on April 28th: ​​Recently, the market performance of Apple’s head-mounted display product VisionPro has attracted widespread attention. According to foreign media reports, the sales popularity of this product in the US market is gradually fading. Sales data from some Apple retail stores show that VisionPro sales have dropped sharply from a few units per day to only a few units per week. In response to this phenomenon, well-known Apple analyst Ming-Chi Kuo also lowered his sales forecast for Vision Pro. He said that Apple has reduced orders for Vision Pro in 2024 to 400,000 to 450,000 units, which is far lower than the market's previous consensus expectations of 700,000 to 800,000 units. According to the editor's understanding, the price of VisionPro in the second-hand market has also declined significantly. On online trading platforms such as eBay, the price of second-hand VisionPro is much lower than the price of new products on Apple’s official website. Even for some almost brand-new equipment, the transaction price is significantly discounted from the official website price. Specifically, there is a 1TB version VisionPro that has only been used for about an hour. After multiple rounds of bidding on eBay

, it was finally sold for 3200

USD. However, the price of this device is as high as 3899USD on Apple’s official website. At the same time, the travel protection box and AppleCare+service plan included at the time of purchase made the original price reach 5007.03USD, but today’s second-hand selling price is lower than 1800USD. On Swappa, another second-hand platform popular with American Apple users, the selling price of VisionPro also showed a clear downward trend. For example, a 1TB version of VisionPro that comes with multiple accessories and has only been used about 12 times is currently selling second hand for only 3605USD. The second-hand prices of the unsealed 256GB version and 512GB version of VisionPro are generally lower than the starting price on Apple’s official website. This series of data shows that the popularity of Apple’s head-mounted display product VisionPro is gradually waning in the market. This is not only reflected in the sales of new products, but also in the price trend in the second-hand market. For Apple, how to rekindle consumers' enthusiasm for VisionPro may become an important consideration for its future market strategy.

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